B Natural Juices & Beverages has recently announced its partnership with Punjab Kings for the upcoming Season of Indian Premier League (IPL) 2023. This marks a significant milestone for both brands as they join forces for the first time to deliver an unparalleled experience for cricket fans and players alike. As the official fruit beverage partner of IPL 2023, B Natural will be helping the players of Punjab Kings stay match-ready by providing them with its range of fruit and fiber beverages.
As part of its campaign, #MatchReadyBNaturalDeNaal, B Natural invites fans to participate and show their support for the team by sharing how they are #MatchReadyBNaturalDeNaal. The campaign aims to promote the importance of a balanced diet that includes fruits and fibers, which are essential for overall health and wellness. By joining forces with Punjab Kings, B Natural seeks to promote a healthy and active lifestyle among cricket enthusiasts and players.
Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready. The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”
Satish Menon, CEO of K.P.H, Dream Cricket Pvt. Ltd, said ,“We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”
Moreover, B Natural and Punjab Kings are committed to promoting the importance of family and the roles parents play in our lives. Through their social media campaign #FruitfulStories, the brand will invite cricket enthusiasts to share their stories of how their parents have played an essential role in their lives. This campaign aims to create an emotional connection with the audience while also promoting the importance of a healthy family life.
As a part of the #FruitfulStories campaign, participants will get a chance to meet and greet the Punjab Kings players and win exciting gratifications. This unique campaign will bring together cricket enthusiasts, players, and brands to promote a healthy and active lifestyle while also highlighting the importance of family values.
This partnership between B Natural Juices & Beverages and Punjab Kings is a testament to the commitment of both brands to promote a healthy and active lifestyle. Through their joint efforts, they aim to create an unforgettable experience for cricket enthusiasts and players alike while also promoting the importance of a balanced diet that includes fruits and fibers.