Australian Vintage, a well-known winemaker from Australia, has introduced the McGuigan Gold Label, setting a fresh benchmark for attainable luxury within the expanding premium wine sector.
Blending accessibility with top-tier quality, the new wine collection caters to individuals in search of an elevated experience for their at-home moments.
Recent findings by Wine Intelligence indicate that the portion of expenditure on premium wines (priced between £8 and £10) is on the rise, notably within the 35–55-year-old demographic.
McGuigan Wines has upheld its enduring dedication to crafting exceptional wines tailored to a diverse consumer base. With the imminent debut of McGuigan Gold Label in September, the winemaker strives to revolutionize approachable premium wines, setting a fresh pinnacle of quality that can be savored purely for the pleasure of it.
The unveiling of McGuigan Gold Label will feature two quintessential Australian wine varietals: Shiraz and Sauvignon Blanc. Each wine has been masterfully created to capture and showcase the distinct qualities inherent to its grape variety.
The freshly introduced McGuigan Gold Label collection is deliberately crafted to make a bold impression on the shelves while satisfying the consumer desire for a dependable progression beyond the cherished McGuigan Black Label.
Oliver Hoey, Brand manager at McGuigan Wines, said “We are thrilled to introduce the McGuigan Gold Label range, designed to elevate at-home occasions, and provide consumers with an accessible premium wine experience. We are seeing a growing trend for premium wines, particularly trade ups with brands they trust. We believe that everyone should have the opportunity to enjoy a touch of luxury, and the McGuigan Gold Label collection embodies that ethos.”
Beginning in September, the recently unveiled McGuigan Gold Label collection will be available at Sainsbury’s outlets across the nation, retailing at a recommended price of £10.00. This range features two standout offerings:
The Shiraz, characterized by its aromatic blend of dark fruits and spice, offers a delightful sensory experience. On the other hand, the Sauvignon Blanc showcases a lively composition with prominent citrus notes, particularly lime. These selections cater to consumers seeking both premium quality and distinct flavor profiles within the accessible luxury segment of wines.
