Avocados Australia Limited, the official representative of the Australian avocado industry, has announced its entry into the Indian market, featuring cricketer Brett Lee as their brand ambassador.
This collaboration represents a significant milestone for both Australian avocados and the Indian fresh fruit market. The initiative aims to promote premium quality avocados as a healthy addition to everyday meals and snacks in Indian households.
The avocado market is gaining momentum in India, with consumption on the rise and global demand significantly increasing over the past decade. Australia produced over 115,385 tonnes of avocados in 2022-23, and forecasts predict this will grow to around 170,000 tonnes by 2026. In light of this production growth, Australian producers are dedicated to expanding into new overseas markets, including India.
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At the launch of Australian avocados in India, Acting Australian High Commissioner to India, Nick McCaffrey, stated, “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It reflects the strengthening bilateral ties and the potential for further collaboration in the agricultural sector.”
John Tyas, CEO of Avocados Australia, highlighted the importance of the Indian market and outlined a strategy aimed at boosting the visibility of Australian avocados in India. He emphasized, “Through our dedicated focus on exports and unwavering dedication to quality and service, we are poised to establish a strong foothold in India. Despite existing competition, we believe our steadfast commitment to quality, impeccable service, year-round availability, and comprehensive market support will distinguish us. While accessing the Indian market presents a significant opportunity, we acknowledge the learning curve ahead and recognize that nurturing this market will require time and concerted effort in the years to come.”
He added, “Many consumers in India are unaware of the health benefits of regular avocado consumption and the versatile uses of this fruit in various cuisines. We aim to educate consumers on both fronts. The launch of Australian avocados in India is a significant step in the industry’s global expansion, promising premium quality for Indian consumers.”
“I am delighted to be associated with Australian avocados as well as with the fruit that epitomises the essence of health,” said Brett Lee.
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