In a groundbreaking move, Auric, a wellness-focused company, has introduced a revolutionary snacking option – Baked Noodles. Deepak Agarwal, the Founder & CEO of Auric, recently shared the exciting news on his LinkedIn, highlighting the company’s commitment to offering healthier alternatives in the popular and expansive noodle market.
Noodles, a beloved snack in many households, holds a special place in the hearts of many, often associated with cherished memories. However, a startling revelation about the conventional noodle-making process has prompted Auric to rethink the traditional method.
Agarwal, in his post, pointed out that most noodles, including the iconic Maggi, undergo deep frying in oil before being packed. This process adds significant amounts of oil and cholesterol to the product, factors often overlooked by consumers.
Aiming to address this concern and offer a healthier alternative, the team at Auric decided to innovate by introducing a noodle with Zero Oil, Zero Cholesterol, Zero Maida (refined flour), and Zero MSG. The key to this transformation lies in the replacement of frying with baking and swapping out Maida with nutrient-rich millets.
Auric Baked Noodles is not just a snack; it’s a nutritious choice made from foxtail millet flour, bringing Ayurvedic principles to snacking occasions. The product aligns with the Ayurvedic lifestyle (Sattvik) by focusing on herbs, purity, and health.
With 40% millet content and 50% more protein than traditional noodles, Auric Baked Noodles offer a range of health benefits. They have a low glycemic index, making them suitable for diabetes management, and contribute to heart health through anti-inflammatory properties. The absence of maida supports healthy cholesterol levels, making it a conscious choice for consumers.
The three exciting flavors – Italian Cheese & Herbs, Mexican Peri Peri, and Chinese Schezwan – promise a symphony of taste, challenging the conventional expectations associated with instant noodles.
As health-conscious consumers seek alternatives to traditional snacks, Auric Baked Noodles emerges as a nutritious and flavorful option, challenging the norms of the noodle market. With its commitment to purity, Ayurveda, and innovative snacking, Auric is set to redefine the way people indulge in their favorite instant noodles.