Assam’s dairy cooperative, WAMUL, has launched honey under its ‘Purabi’ brand, sourced from a local beekeeper. They have also supported the establishment of the first FPO, Naba Milon Beekeepers and Producer’s Cooperative Society Ltd, in Kamrup.
The launch of the honey took place on May 20 at the College of Agriculture in Waraseoni, Balaghat district, Madhya Pradesh. This special event was organized by the Ministry of Agriculture & Farmers Welfare, Government of India, to commemorate World Bee Day.
Union Minister of Agriculture & Farmers Welfare, Narendra Singh Tomar, was present at the ceremony and inaugurated the event.
During the program, Meenesh Shah, the Chairman of NDDB, emphasized the significant role played by WAMUL in establishing the Honey Farmers’ Producer Organization (FPO) in Kamrup district.
“West Assam Milk Producers’ Cooperative Union Limited (Purabi Dairy), the largest dairy in the Northeast region of our country, formed a Honey FPO in Kamrup district of Assam as a CBBO. The raw honey produced by the farmers of this FPO will be procured, processed and marketed by the milk union as ‘Purabi Honey’.”
As part of the government’s 10,000 FPO initiative, the launch of ‘Purabi Honey’ occurred alongside other honey brands produced by various CBBOs across India. WAMUL has been entrusted with the development of the honey FPO in Kamrup Rural, and Naba Milon Bee Producers stands as a successful FPO established under this initiative.
SK Parida, the General Manager of WAMUL, highlighted that the Purabi brand, which is renowned for its high-quality dairy products promoting good health, has now expanded its portfolio with the addition of Purabi Honey. This new offering aligns with the brand’s commitment to promoting good health and well-being. Additionally, the cooperative network provides a valuable opportunity to boost farmers’ income through honey production.