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Arya.ag partners with Fortune Rice to revolutionize crop monitoring and boost agricultural sustainability

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Arya.ag, India’s largest and only profitable grain platform, is proud to announce a strategic collaboration with Fortune Rice Limited aimed at advancing crop monitoring capabilities for the agricultural industry. This partnership will utilize Arya.ag’s cutting-edge satellite surveillance product in tandem with Fortune Rice’s agricultural expertise to enhance the monitoring and growth of paddy crops.

Within this partnership, Fortune Rice Limited will furnish information regarding 2000 acres of monitored farmland. Arya.ag will offer in-depth perspectives on crop health and growth trends, equipping farmers and agribusinesses with data-powered tools for making informed decisions.

Read More: Agritech startup Arya sets sights on doubling profits and 70% revenue growth, aiming for INR 500 Crore in FY24

A pivotal aspect of this partnership involves the incorporation of Arya.ag’s Artificial Intelligence and satellite surveillance technologies to grant access to extensive datasets, intricate maps, and a secure Application Programming Interface (API) tailored to streamline data retrieval. This integration will enable real-time monitoring and analysis of subscribed districts, villages, and blocks, providing a more profound insight into crop performance. It will facilitate the early identification of irregularities in the monitored farmland, allowing for prompt action in terms of irrigation, fertilization, and pest control to enhance operational efficiency and crop yield. Moreover, this user-friendly mobile application will be the conduit for these advancements.

“We are excited about our collaboration with Fortune Rice, which represents a significant step towards optimizing crop management,” said Anand Chandra, Co-Founder and Executive Director of Arya.ag. “Together, we will transform the way farmers and agribusinesses monitor and manage their crops, ensuring food security and sustainable agricultural practices.”

Jai Kumar Gupta, Executive Director at Fortune Rice Limited, stated, “We are delighted about our collaboration with Arya.ag which represents a big step towards modernizing agriculture. Through this collaboration, we will be able to monitor and improve the performance of our paddy crops by utilizing cutting-edge technologies. We hope to promote sustainable agriculture, assure food security and provide farmers with useful data-driven insights.”

Fortune Rice’s dedication to leveraging cutting-edge technology seamlessly aligns with Arya.ag’s mission to transform agriculture with data-driven solutions. This partnership represents a noteworthy achievement in the pursuit of a more sustainable and productive agricultural industry.

Arya.ag, India’s largest and rapidly expanding integrated grain commerce platform, has revolutionized the grain commerce value chain by eradicating trust deficits. Its disruptive PAN India platform provides value to all stakeholders by granting access to high-quality produce, products, and services. With a continually expanding network spanning 425 districts across 21 states, 11,000 warehouses, and a grain volume of USD 2.5 billion, Arya.ag assures quality supply to buyers and ensures timely and equitable payments to sellers and service providers. Additionally, the platform seamlessly incorporates finance solutions to maximize value for both sellers and buyers, facilitating an annual finance volume exceeding USD 700 million.

Read More: Arya.ag revolutionizes agricultural lending with blockchain-based loans, ensuring transparency and trust in grain commerce

Fortune Rice Limited, a prominent firm, has been a key player in rice manufacturing and exportation since 2005, seamlessly combining excellence and innovation. The company specializes in providing both basmati and non-basmati rice, focusing on the production of top-tier rice varieties. Across the years, Fortune Rice has garnered an outstanding reputation nationwide, solidifying its position as a trusted and esteemed name within the industry.

Lately, the company has been devoted to cultivating paddy in close collaboration with ground-level farmers, adhering to the rigorous international food safety standards of the European Union (EU) and the United States, among others. This dedicated emphasis has enabled us to guarantee that our products meet the most stringent levels of quality and safety, satisfying the demands of discerning customers.

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