Arla Foods, the Danish dairy group, has entered into a licensing agreement with Mondelez International, the US confectionery giant, to manufacture and distribute chocolate milk bearing the Milka brand in three countries.
Arla disclosed that the chocolate milk products will be introduced in Germany, Austria, and Poland.
Milka, a chocolate brand under the ownership of Mondelez, which also owns Cadbury and Oreo brands, currently offers products in various categories such as ice cream, cakes, and pastries. The upcoming chocolate milk, set to be launched next month, will be manufactured at Arla’s dairy facility in Esbjerg, Denmark.
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“I’m thrilled to embark on a long-term strategic partnership with Mondelez International, bringing delicious and sought-after products to our consumers,” stated Patrik Hansson, Arla Foods’ Executive Vice President and Chief Marketing Officer.
“Milka is a cherished brand, and I’m confident in our manufacturing, commercial, and marketing prowess to elevate it further. Our ambition is crystal clear: We aim to secure the top position in our launch markets,” emphasized Patrik Hansson.
Product Varieties and Flavors
Arla disclosed that the beverage will come in three distinct formats and offer three different flavors.
Clive Jones, President of Central Europe and EU Central Sales at Mondelez International, remarked, “This partnership enables us to extend the cherished Milka brand across Europe, offering consumers an exciting new avenue to savor their favorite chocolate.”
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“As we persist in innovating and expanding our portfolio, this venture into a new category represents a pivotal milestone in Milka’s journey of success,” remarked the spokesperson.
On May 28th, Mondelez inaugurated a biscuit and baked snacks NPD facility in Singapore to serve its Asia Pacific, Middle East, and Africa markets.
The company emphasized that this move reaffirms its dedication to innovation and product development throughout Southeast Asia, as well as in Australia, New Zealand, and Japan.
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