Archies, a renowned gifting brand, has collaborated with Mondelez India to enhance the gifting experience for customers ahead of the Valentine’s season, as announced in a press release on Tuesday.
The collaboration aims to enhance “meetha” (sweet) occasions by presenting tailored gift hampers from Mondelez India, according to the provided release.
“We are excited about the possibilities this collaboration brings,” said Varun Moolchandani, executive director, Archies.
Mondelez India is known for its brands such as Cadbury Dairy Milk, Oreo, and Bournvita.
“Mondelez India’s reputation for crafting delightful and high-quality chocolates perfectly complements our mission to provide customers with an array of choices that symbolize affection and thoughtfulness. This Valentine’s season is just the beginning, and we look forward to creating countless sweet moments for our customers together,” he added.
The collaboration officially kicks off with a lineup of Mondelez India’s gift hampers now offered at Archies stores.
Desmond D’Souza, vice president – sales, Mondelez India said, “We are excited to offer our differentiated gift hampers across Archies India’s stores and website. We look forward to jointly building a compelling gifting proposition for Indian shoppers, and to entrench our products as a gift item across multiple occasions, both large and small.”
Archies offers greeting cards, home decor, and various gifting products, boasting a network of over 200 stores nationwide. In December last year, it introduced same-day delivery services in Delhi-NCR.
Mondelez India, a division of the Mondelēz International group, launched Cadbury Dairy Milk and Bournvita in India in 1948. The company is based in Mumbai and maintains sales offices in New Delhi, Mumbai, Kolkata, and Chennai. Additionally, it operates manufacturing facilities in Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh.
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