Bengaluru-based Anand Sweets & Savouries Ltd is making significant strides in expanding its reach within the domestic market. The company has set its sights on several prominent cities, including Kochi, Chennai, and even Dubai. In addition to this geographical expansion, Anand Sweets & Savouries is also planning to diversify its product range by venturing into the frozen foods segment. This strategic move aims to tap into the lucrative markets of the United States and the United Kingdom. By entering these international markets and offering frozen food options, the company aims to broaden its customer base and capitalize on new business opportunities.
Anand, established in 1988, presently runs a total of 17 stores, with 15 located in Bengaluru and two in Kochi. Out of these stores, twelve also incorporate quick service restaurants.
Arvind Dadu, Managing Director, Anand Sweets and Savouries Ltd, said, “In Bengaluru, we are planning to add 10 stores by 2025. We are looking to set up two stores each in Kochi and Chennai. Each store will be set up with approximately INR 3 crore investments. Our long term plans include expanding to other cities within India, including Mumbai and Delhi.”
“We are also firming up our global foray. By the end of this year, we will launch our first store in Dubai. We currently export our snacks and some sweets to Dubai. Witnessing the demand for our exports, we are in the process of setting up a store and also manufacturing our products locally in Dubai,” he added.
In addition to Dubai, Anand engages in exporting its products to Oman, the UAE, Saudi Arabia, and Bahrain. Furthermore, the company has intentions to expand its presence and enter the markets of Australia, Singapore, and Qatar.
“We are also venturing into the frozen product category to diversify our export range. We plan to introduce frozen breads, parathas, patties, and samosas into our export portfolio, specifically targeting the USA and UK markets,” Dadu said.
“By expanding our product offerings to include frozen products, we aim to tap into the convenience and international appeal of these items among the Indian diaspora,” he added.
The company, with its 2 lakh sq feet manufacturing facility located in Jigani, Bengaluru, is in the process of establishing an additional unit specifically dedicated to producing a variety of snacks, including beloved traditional favorites like murukku and chakkli. Additionally, the company has diversified its operations into several categories, including retail, quick-service restaurants (QSR), e-commerce, quick commerce, corporate gifting, daily essentials, health foods, exports, and now fast-moving consumer goods (FMCG).
“We are also present in dark stores, as part of our omni channel retail approach. We’re essentially a combination of retail and online and FMCG. Our roots are retail, but expansion and growth are coming from online and FMCG. Therefore, we have an omni channel approach.” Dadu said.
Anand’s products can be found on popular food delivery platforms such as Swiggy and Zomato, as well as quick commerce platforms like Swiggy Instamart, Blinkit, and others.
“These platforms deliver products from our own stores as well as some dark stores/cloud kitchens in partnership with Rebel Foods. Online is a rapidly growing segment and currently 15% of our orders come from there.” Dadu said.
The expansion of the family-run business is being financed through a combination of internal accruals and a portion of bank loans.
“We are, however, exploring an IPO in the next three to five years.” he added.