Amul, the renowned Indian dairy company, will sponsor the USA and South Africa teams in the upcoming T20 World Cup in June, as announced by the cricket boards of the respective nations on Thursday.
The USA will make their tournament debut as co-hosts beginning June 1. Additionally, parts of the event, including the semifinals and finals, will be held in the Caribbean.
Amul has been chosen the Lead Arm Sponsor for both the USA as well as South African squads. On June 1, the United States and Canada will play their World Cup opener.
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The Indian dairy giant, known for its global presence, has previously sponsored cricket teams such as the Netherlands, South Africa, and Afghanistan. Additionally, Amul milk is now available for sale in the USA.
The USA recently secured a 4-0 victory over Canada in a bilateral series.
“Inspired by the goodness of Amul Milk, we believe the USA Cricket team will triumph in winning hearts and accolades worldwide. Our heartfelt wishes go out to the team for the forthcoming ICC T20 World Cup 2024,” stated Jayen Mehta, Managing Director of Amul.
Regarding the partnership with the Proteas, he remarked, “Amul has previously collaborated with the South Africa team during the 2019 ODI series and the 2023 ICC Cricket World Cup. We take pride in deepening our bond with the South Africa men’s cricket team and extend our best wishes to them for the T20 World Cup.”
South Africa’s World Cup campaign will kick off with a match against Sri Lanka on June 3rd.
“Amul, one of India’s most iconic and trusted dairy brands, will proudly adorn the primary sleeve of the Proteas’ World Cup playing kit,” stated Cricket South Africa.
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