In a significant accomplishment, Amul has clinched the title of the world’s strongest dairy brand according to the Brand Finance Food and Drink Report 2023. This comprehensive report meticulously evaluates and ranks the most potent and valuable brands in the realms of food, dairy, and non-alcoholic beverages.
Conducted by the prominent UK-based brand valuation consultancy, Brand Finance, recognized globally as a leader in its field, the report underscores Amul’s resolute dedication to excellence, ingenuity, and the trust of consumers. Notably, Amul has secured not only the premier position as the most robust global dairy brand but has also attained the remarkable distinction of being the second-strongest global food brand, yielding only to the renowned American chocolate giant, Hershey.
Amul’s remarkable achievement in this esteemed report extends beyond a single accolade. The Amul brand has additionally secured a place within the elite bracket of the top 30 most valuable food brands globally, a notable accomplishment considering the vast pool of 5000 brands worldwide. Furthermore, Amul takes pride in being the exclusive farmer-owned brand among the esteemed ranks of the world’s top 100 brands.
Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the umbrella organization that markets milk and a range of milk products under the Amul brand, said, “This achievement is a testament to the hard work and dedication of the 36 lakh dairy farmer members of the Amul family. We have always strived to provide the highest quality dairy products to our consumers while upholding the values of sustainability and farmer empowerment. Being recognized as the world’s strongest dairy brand will motivate us to continue our journey of excellence and empowering dairy farmers.”
Securing an impressive valuation of $3 billion, Amul has clinched the seventh position among the globe’s most valuable dairy brands. Notably, as India’s solitary entrant on this esteemed roster, Amul consistently upholds the nation’s pride on the international platform.
Additionally, the report underscores Amul’s dedication to sustainability and ethical conduct by positioning it at the seventh spot in terms of Sustainability Perception Values (SPV).
Amul stands as India’s premier FMCG brand, boasting an annual sales turnover of INR 72,000 crores (equivalent to US $ 9 billion). It serves as an exceptional embodiment of the potency inherent in the farmer’s cooperative movement. Originating in 1946, even prior to India’s attainment of independence, Amul recently celebrated its 75th anniversary.