Amul, one of the largest dairy cooperatives in India recently issued a notice to individuals they believe are responsible for creating and circulating a video clip on social media, which compared the previous and current packaging of Amul butter. The video clip was used to spread false information, which raised concerns among consumers.
Amul has taken the matter seriously and sent a legal notice to the individuals in Srinagar, who they believe created and propagated the fake news message. They have also urged the public to be vigilant and to inform others about the misinformation that is being spread. By doing so, Amul hopes to prevent panic and confusion among their consumers and restore their confidence in the brand.
Amul wrote “This is for your kind information that a fake message is being forwarded on Whatsapp and social media platforms regarding duplicate Amul butter packed in China. We wish to inform you, both packets of Amul butter shown in the video are genuine and manufactured in India by Amul.”
The response from internet users was positive, with many expressing their gratitude towards Amul for bringing this matter to their attention. The trust and loyalty of customers are vital to any brand, and Amul’s prompt action in addressing this issue is a testament to their commitment to providing high-quality products and services to their customers.
In conclusion, Amul’s quick response to the situation and their commitment to ensuring the quality and safety of their products have helped to reassure their customers and reinforce their position as a trustworthy and reliable brand.
