Following its successful launch in Telangana, American Brew Crafts has expanded its presence into the Kerala market by introducing the Flying Monkey Ultra Strong beer.
The anticipated monthly beer sales in Kerala stand at 10 lakh cases, and the company aims to secure a 5-7 percent market share by 2024. According to Sri Nagendra Tayi, Director and CEO of American Brew Crafts, the newly introduced variant is crafted exclusively for Kerala, providing consumers with a unique flavor and character.
The younger generation in India is increasingly favoring beer over hard liquors, a trend attributed to the growing popularity of social drinking culture. Predictions indicate a Compound Annual Growth Rate (CAGR) of 12 percent in beer sales in India over the next five years. According to the statement, Telangana and Andhra Pradesh currently lead in beer consumption, with Maharashtra, Uttar Pradesh, and other states following suit.
Recognizing the potential in the market, Satya Siva Athi, another director, stated that the company has outlined expansion strategies for both domestic and international markets. This includes plans for Odisha, Karnataka, the North East, emerging markets in Africa, the United States, West Asia, and Europe. Additionally, the company is set to introduce a variety of new products, such as wheat beer, low-calorie beers, spice mixes, and seasonal fruit brews, into the market.
Founded in 2017, American Brew Crafts acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in Andhra Pradesh, enhancing infrastructure with the installation of German machinery and a packing zone. The company’s flagship brand is BlockBuster beer, and the latest addition to its portfolio is Flying Monkey.