Amazon, the e-commerce giant, has launched a new low-cost grocery delivery subscription service targeted at Prime members and customers with a registered Electronic Benefit Transfer (EBT).
The service, accessible in over 3,500 cities and towns throughout the US, carries a monthly fee of $9.99 for Prime members.
It offers unlimited grocery delivery for orders over $35 from Amazon Fresh, Whole Foods Market, and a variety of local and specialty retailers on Amazon.com.
EBT cardholders can access the same benefits without a Prime membership for $4.99 per month, which also includes a complimentary 30-day trial.
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Prime members who subscribe to this new service will also retain exclusive savings at Amazon Fresh and Whole Foods Market outlets, alongside other Prime perks.
The subscription encompasses convenient delivery and pickup time slots, complimentary one-hour delivery windows where accessible, unrestricted 30-minute pickup for orders of any magnitude, and priority access to Recurring Reservations for weekly grocery orders.
The grocery delivery subscription additionally encompasses local and specialty retailers including Cardenas Markets, Save Mart, Bartell Drugs, Rite Aid, Pet Food Express, Mission Wine & Spirits, and other participating stores.
Tony Hoggett, Senior Vice President of Amazon’s global grocery stores, commented, “This new grocery subscription benefit offers enhanced value and savings on delivery fees for customers who frequently order groceries from Amazon New, Whole Foods Market, and the diverse array of local grocery and specialty retailers on Amazon.com.”
“Our goal is to establish an exceptional online and in-store shopping experience where Amazon is the go-to option for variety, affordability, and ease of use. Our objective is to continuously save our wide range of clients—all with different demands and time constraints—time and money when they shop for food.”
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Amazon tested this grocery subscription in Columbus, Ohio; Denver, Colorado; and Sacramento, California, USA, in late 2023.
A survey conducted among subscribers showed that over 85% of respondents expressed extremely or very high satisfaction with the unlimited free delivery benefit.
Recently, Amazon announced its plans to launch a drone delivery service in Arizona, USA, later this year.