According to Srikant Sree Ram, Director of Amazon Fresh, the online grocery arm of Amazon has expanded its reach in India to over 50 cities, compared to around 22 cities in April of last year.
Srikant Sree Ram added that more than 50% of the online grocery platform’s customers are from Tier 2 and 3 cities, making them a crucial customer base for Amazon Fresh as it expands its presence to over 50 cities in India.
“In the last year, we have more than doubled the number of cities that we are available in. We are now available in 50 plus cities including many Tier 2, 3 cities like Chandigarh, Kochi, Trivandrum and many more.”
According to him, Amazon Fresh’s priority is to expand further into Bharat while also making sure that it provides a complete range of products to its customers.
Despite the emergence of several players offering 30-minute quick grocery delivery models, Amazon Fresh has been emphasizing its slotted grocery delivery service to its customers.
According to Sree Ram, the key factors that most online grocery shoppers in India look for are quality and value for money. He cited a recent survey by LocalCircles, which revealed that 50% of the respondents prefer to pre-plan their online grocery purchases and opt for a delivery slot that is convenient for them.
“Our focus has remained squarely on ensuring we provide high-quality products, especially in fresh fruits and vegetables and ensure that we offer our customer the best value. Whether it comes through pricing or through offers. Grocery for us has been one of our fastest growing categories nationally,” he added.
Last year, in 2021, Amazon merged its grocery stores – ‘Fresh’ and ‘Pantry’ – into a single store called Amazon Fresh. Additionally, Amazon.in provides free delivery on all orders above INR 249 for its Prime members.