Days after its rival Zomato introduced the ‘Zomato Food Trends’ platform to aid its partners in making data-driven decisions, Swiggy has now announced the launch of its own dashboard. This dashboard is specifically designed to assist the restaurants on the Swiggy platform in planning their expansion strategies.
Read More: Zomato’s new platform, Zomato Food Trends, equips restaurants with valuable insights for success
According to a statement by Swiggy, the partner restaurants will receive valuable insights from Swiggy’s data through the dashboard called Network Expansion Insights. This will assist them in making well-informed decisions when choosing the perfect location for their upcoming outlet.
“Choosing the right location is paramount for the success of any restaurant. A distance of a few kilometers can make or break an outlet’s success. Understanding this challenge, Swiggy has developed a powerful Network Expansion dashboard to help restaurants with this decision,” it added.
The platform offers restaurant partners an interface through which they can indicate their preferred cuisine, price range, and desired geographical areas. By utilizing the dashboard, they can generate a comprehensive list of potential expansion locations, which are ranked based on their viability and potential for success in various cities across the country.
Commenting on the move, Siwggy’s food marketplace’s CEO Rohit Kapoor said, “The success of our restaurant partners is the key to our platform’s growth. We’ve developed an innovative tool that gives our restaurant partners access to important data and helps them to strategically choose the ideal locations for their outlets. This empowers them to optimise their chances of success by bridging the gaps in demand and supply for specific cuisines on our platform.”
According to Swiggy, more than 100 partners have already utilized the Network Expansion Insights dashboard. This tool is now accessible to all of Swiggy’s restaurant partners in a self-serve format.
The food delivery market in the country is dominated by a Swiggy-Zomato duopoly, with the Open Network for Digital Commerce (ONDC) gradually emerging as a potential competitor in the industry. Consequently, Zomato and Swiggy are engaged in a fierce competition, striving to expand their market share and constantly devising strategies to surpass each other.
Read More: How to use ONDC – The affordable food delivery app that’s creating waves against Swiggy and Zomato
Earlier this year, just ahead of Zomato’s planned announcement of its financial results for the quarter ending March 2023, the CEO of Swiggy made a statement revealing that their food delivery business had achieved profitability by March 2023.
Read More: Swiggy’s strategic initiatives pay off as food delivery business turns profitable
Meanwhile, in Q4 FY23, Zomato reported that its core business turned adjusted EBITDA positive, excluding the quick commerce platform Blinkit.
Swiggy is currently exploring the possibility of introducing a co-branded credit card in collaboration with HDFC Bank. In the past, Zomato had a similar offering in partnership with RBL Bank, but they decided to discontinue it earlier this year.
Read More: Swiggy set to launch co-branded credit card in collaboration with HDFC Bank
Recently, Swiggy also unveiled an exciting addition to its platform known as “WhatTo Eat.” This cutting-edge feature empowers users to explore an extensive range of food options, all curated to match their current mood and cravings.
Read More: Swiggy introduces industry-first ‘WhatToEat’ feature, offering personalized food recommendations