On Wednesday, Aditya Birla Fashion & Retail Ltd (ABFRL) announced a joint venture with Christian Louboutin, a distinguished designer of high-end footwear, targeting the Indian market.
In a press release, ABFRL stated that Christian Louboutin would shift its existing Indian business to a subsidiary of ABFRL, with both partners holding an equal stake in the venture.
In 1991, Christian Louboutin initiated his venture with a women’s footwear collection in Paris. Subsequently, he introduced a men’s collection a few years later, followed by the establishment of Christian Louboutin Beauté in 2014. In 2022, he expanded his offerings to include kids’ and pets’ collections. Notably, both his women’s and men’s collections gained recognition for the distinctive signature of the red lacquered sole.
In the official statement, Alexis Mourot, the Chief Executive of the Christian Louboutin Group, emphasized the significance of the Indian market, describing it as a highly important region for the group.
Sathyajit Radhakrishnan, CEO of ABFRL’s international business, said, “The brand’s distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly.”
