Adani Wilmar Limited (AWL), a prominent participant in India’s food and FMCG sector, has launched an extensive comprehensive campaign to market their latest health-oriented oil product, Fortune Xpert Total Balance Oil. Developed in collaboration with Ogilvy, the captivating initiative titled ‘Health Aaj Se’ highlights the unique attributes and benefits of embracing Xpert Total Balance Oil as a foundation for embarking on a health-conscious journey, effectively tackling the contemporary challenges of maintaining a healthy lifestyle. The ‘Health Aaj Se’ project will encompass a variety of digital platforms, modern trade venues, HD channels, connected TVs, and unconventional media, ensuring widespread reach and active involvement.
The core of the campaign centers on a widespread consumer habit of deferring their health intentions to ‘Kal Se’ (tomorrow). Often, expressions like “Gym- Kal Se! Yoga- Kal Se! Diet- Kal Se!” resonate when discussing fitness aspirations. Nevertheless, the campaign strives to transform this mentality by promoting the idea of initiating minor steps today that cumulatively guide towards a significant health voyage – ‘Aaj Se’ (starting today).
Consisting of a trio of short films, the ‘Health Aaj Se’ initiative depicts individuals who have plans to commence their fitness voyage at a later time. However, influenced by the encouragement of their dear ones, they opt to kickstart their health pursuits without delay, underscoring the importance of timely commencement of healthcare with the support of Fortune Xpert Total Balance Oil. This groundbreaking fusion incorporates the benefits of three vital oils – soybean, rice bran, and flaxseed.
The ads highlight the impressive qualities of Fortune Xpert Total Balance Oil’s unique tri-oil blend. This blend achieves an ideal balance of fatty acids and boasts anti-inflammatory properties. In addition to the perfect combination of soybean, rice bran, and flaxseed oils, it effectively provides vital nutrients in the ratios of Safa: Pufa:Mufa and Omega 3:Omega 6 as advised by the Food Safety and Standards Authority of India (FSSAI). These ratios align with the dietary preferences of the average Indian, making it an excellent choice for those seeking a low-cholesterol diet.
Vineeth Viswambharan, Associate VP of Marketing and Sales at Adani Wilmar Limited, expressed, “Being a leading player in India’s food and edible oil domain, Adani Wilmar places paramount importance on the nutritional value that consumers seek in their grocery selections. A significant portion of our consumers possess a profound understanding of diverse nutrients present in various oils and switch their edible oil choices periodically to harness these benefits. We have introduced Fortune Xpert Total Balance, presenting consumers with a holistic solution that seamlessly combines the goodness of three potent oils. It’s a game-changer within the edible oil segment, aligning with the heightened health consciousness prevalent in the post-pandemic era.”
Adani Wilmar’s Fortune Xpert Total Balance Oil is available in 1-liter pouches and 5-liter jars, alongside other variants like Fortune Xpert Pro Sugar Conscious and Fortune Xpert Pro Immunity. These offerings are conveniently accessible on a multitude of leading e-commerce platforms.
Watch the short films here: