Accessorize London, a premium fashion accessories brand, is gearing up to fortify its presence in the kids’ segment with the introduction of its latest category ‘Angel.’ As the brand strategically amplifies its focus on retail and e-commerce growth, the new segment takes center stage, boasting an extensive product line encompassing bags, jewellery, hair accessories, sunglasses, and stationery in a vibrant array of colors and globally curated designs. With an impressive portfolio of 200 SKUs, Accessorize has ambitious plans to further broaden its catalog and cater to the increasing demand for stylish and functional kids’ fashion accessories.
According to Million Insights, the global market for Kids’ Clothing Accessories is expected to reach $35.17 billion by 2028, driven by a 4.1 percent Compound Annual Growth Rate (CAGR) from 2021 to 2028. In 2020, the Asia Pacific region, led by India, claimed a revenue share exceeding 35.0 percent of the worldwide market. Accessorize’s entry into the Kids Category seamlessly aligns with shifting consumer preferences, as parents actively seek products that not only serve a functional purpose but also contribute to the holistic development of their children. This trend creates a distinctive opportunity for innovative and stylish kids’ accessories.
In the last fiscal year, Accessorize notched an impressive 80 percent growth in revenue, solidifying a robust foundation for its ambitious plans. Anticipating a continued upward trajectory, the brand’s omnichannel selling strategy, spanning its website, e-commerce, and various channel partners, is set for a projected growth rate of 45% in the current fiscal year.
Kumar Saurabh, CEO of Planet Retail Holdings Pvt Ltd, expressed, “The expansion into the Kids Category perfectly aligns with our commitment to providing fashion-forward trends and a consumer-first approach. With the launch of the curated Angels Category, dedicated to offering high-quality and stylish accessories for children, we anticipate remarkable growth in this segment. The influence of global trends and the desire for international brands among consumers in India make it a natural extension for our brand to focus on kids’ accessories.”
By adhering to global standards and presenting distinctive, high-quality products, Accessorize is positioning itself to become the favored option for children’s accessories in the Indian market. Tailoring its offerings to the refined preferences of young consumers, the ‘Angel’ collection epitomizes a stylish affair, showcasing Accessorize London’s dedication to delivering both fashionable and practical choices for the burgeoning fashion enthusiasts among India’s youth.