As part of a strategic initiative to capitalize on the premium segment within India’s alcohol retail industry, Allied Blenders and Distillers Limited (ABD) is orchestrating a substantial shift by refocusing on a more upscale product line. This strategic pivot is evident through the establishment of a specialized business division called ‘PremBrands,’ dedicated solely to serving ABD’s premium brand collection. Notable among their existing premium offerings are Sterling Reserve B10 Whisky, X&O Whisky, Srishti Whisky, and Kyron Brandy, with ABD set to unveil a host of new premium brands in the near future.
Moreover, ABD has named Ankur Sachdeva as the Chief Revenue Officer. In this capacity, Sachdeva will lead the overhaul of the company’s current revenue sources and the creation of fresh avenues for expansion, all with a sharp focus on improving product profitability. Possessing more than twenty years of extensive experience in the Alcohol Beverage industry, Sachdeva boasts an impressive track record. His most recent role was as the President of Operations at Radico Khaitan, where he played a pivotal role in the company’s transformation, optimizing on-site capabilities, enhancing the profitability of CSD, and pioneering the inception of novel business ventures.
Alok Gupta, MD, ABD said, “At ABD we are very conscious of the imperative of being ‘future-ready’. We will stay agile to meet our strategic goals and deliver on the premiumisation agenda. The creation of the PremBrands vertical will ensure sharper focus on the higher value portfolio. I am delighted to have a seasoned leader like Ankur on board to steer the revenue and margin agenda for the company.”
Ankur Sachdeva, Chief Revenue Officer, ABD remarked, “I am thrilled to be joining ABD at this pivotal moment in its journey. I see immense potential in the company’s existing and new brand portfolio and the concentrated efforts towards premiumisation. I am eager to be a part of the exceptional team at ABD and contribute to its continued growth and success.”