McDonald’s latest spin-off brand, CosMc, will feature a menu primarily focused on coffees, teas, and slushies.
As part of a preliminary trial, the initial CosMc establishment is set to launch this month in Bolingbrook, Illinois, with further openings planned in the upcoming months.
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The emerging brand will embody a compact beverage-centric concept, offering a range of indulgent blended drinks, spanning from cold coffee to whimsical options such as Sour Cherry Energy Slush, Tropical Spiceade, and S’mores Cold Brew.
In addition to its beverage focus, the concept will feature a variety of snacks, including options like the Spicy Queso Sandwich, Savory Hash Brown Bites, and Pretzel Bites, as well as tempting desserts like the Blueberry Lemon Cookie Sundae and Caramel Fudge Brownies. The menu will also include select classics from McDonald’s.
The innovative format will emphasize digital services and drive-thru convenience. McDonald’s has announced its intention to establish 10 CosMc pilot locations by the end of 2024.
McDonald’s CEO and president, Christopher Kempczinski, unveiled the spin-off brand during the company’s second-quarter earnings call in July. Described as “a compact format embodying all the DNA of McDonald’s but possessing its own distinctive personality,” the concept was officially introduced.
