99 Pancakes, India’s first QSR chain in the pancakes segment, is on an aggressive expansion spree via Company Owned Company Operated (COCO) and franchise models across different cities of India. The QSR chain is planning to open 100 + outlets in the next 18 months taking the total number of outlets of the brand to 140-plus.
Currently, 99 Pancakes has 40+ outlets in 10+ cities, of which 22 are operating on the COCO model. As part of the expansion plans, the brand will invest approximately INR 20 Crores, and enter markets such as Delhi, Bengaluru, Ahmedabad, Mumbai, Pune, Hyderabad, Chennai, Nagpur, Nashik, etc.
Aiming to aggressively expand its presence in tier II cities, the brand plans to open 10-12 outlets per city in the near future. Moreover, the company plans to raise funds and use them to open new outlets PAN India.
Vikesh Shah, Founder, 99 Pancakes, said, “Since the inception of 99 Pancakes, the company has operated on Company Owned Company Operated (COCO) and franchise model, which has worked really well for us. Looking at the prospects of growth in other regions of India, we wish to enter the untouched markets in collaboration with the master franchisees and retail franchisees. We will also invest in outlets that will be company owned and company operated.”
“We have always focused on the quality and the menu that we offer and intend to keep up to it in the future as well. Therefore, with our new partners also, we would be setting the SOPs in our menu, taste, and look and feel of the outlets. We aim to provide the same experience all across our outlets,” added Vikesh.
At present, the QSR chain has a presence in tier I and II cities such as Mumbai, Kolhapur, Varanasi, Surat, Prayagraj, Pune, Indore, Rewa, Hyderabad, Nashik and Raipur.
Established in 2017 in Mumbai, 99 Pancakes has rapidly grown its footprint in the Indian QSR (Quick Service Restaurant) landscape. Specializing in a wide variety of pancakes, the brand first set up shop in Mumbai’s Kala Ghoda neighborhood in 2017. In just six years, it has expanded to encompass over 40 outlets across 10+ cities in India.
As one of India’s prominent QSR chains, 99 Pancakes is pursuing an ambitious expansion strategy, aiming to extend its presence into North India through a combination of franchise and company-owned outlets. In addition to its QSR offerings, the company also features FMCG (Fast-Moving Consumer Goods) products in the snacking category. Notably, in May of the previous year, 99 Pancakes secured INR 6.5 crore in funding from a group of angel investors and is currently seeking additional investments to fuel its growth.
