Around 82% of Indians prefer indulging in traditional sweets like rasmalai and shahi tukda following their meals, as indicated by a survey report conducted by the business-to-business (B2B) company Scandalous Foods.
The fondness for traditional sweets notably surpasses that for other dessert choices, with only 25% favoring chocolates, 10% for ice creams, and 20% for Western desserts like cakes.
“Our latest survey reveals a clear preference for traditional Indian sweets, which reflect our rich heritage & culinary traditions. While Indians like novelty, they also value familiarity. As a result, we’re focusing on classic sweets like mithai sundaes, shahi tukda, jalebi, and rabri,” explained Sanket S, co-founder of Scandalous Foods.
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Additional findings from the survey reveal a shift towards healthier dessert preferences, indicating an increasing desire for options with reduced sugar content, incorporating healthier ingredients, and accommodating various dietary requirements, including vegan alternatives.
Established in August 2022, Scandalous Foods offers sweets with a shelf life of 6 months, conveniently packaged in single-serve sizes. While currently functioning as a business-to-business (B2B) enterprise, it aims to broaden its horizons by venturing into business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) markets.
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