The Body Shop, a UK-based ethical beauty brand, has partnered with Indian actress Diana Penty to endorse its British Rose body care line within the Indian market, the company announced in a press release on Friday.
“We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100% vegan product formulations,” said Harmeet Singh, vice president – product, marketing and digital at The Body Shop India.
Through this collaboration, The Body Shop aims to diversify its consumer base and tap into previously unexplored markets across India. This strategic partnership is intended to drive sales of its British Rose bath and body collection, encompassing an array of products such as shower gel, body butter, body yoghurt, and perfume.
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“The initiative aims to convey that love encompasses many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences,” added Singh.
“I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. I’m glad to support a brand that prioritises both environmental responsibility and personal well-being,” said Penty.
Established in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop operates approximately 2,500 retail outlets across over 80 nations.
Operating in India since 2006, The Body Shop is managed by Quest Retail Pvt Ltd, a cosmetic manufacturing company headquartered in Delhi. Presently, The Body Shop boasts over 200 stores spread across 75 cities nationwide.
Recently, Quest Retail said to media that the Indian operations of cosmetics firm The Body Shop will not be impacted by the restructuring in the UK.
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