Yousta, Reliance Retail’s youth fashion retail format, has launched its second store in Kolkata, as announced by a company official on social media. The store is located at Aurobindo Mall, Salkia.
“Hey Kolkata…Second fashion destination is now open at Aurobindo Mall, Salkia. Experience new age fashion shopping in your city,” said Ramyaraj Rath, assistant vice president – head of inventory, Reliance Retail, in a LinkedIn post.
Yousta’s first retail store in the city is situated on Jessore Road, Madhyamgram.
The stores boast modern tech-enabled designs and provide trendy fashion items at budget-friendly rates aimed at the youth demographic. Every product is priced below INR 999, with most falling below INR 499.
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Additionally, the brand introduces fresh styles weekly through its ‘Starring Now’ collection, presenting the latest fashion trends as complete outfits paired with coordinating accessories.
In August 2023, Reliance Retail introduced its youth-centric fashion brand, Yousta, with the opening of its first store at Hyderabad’s Sarath City Mall. Presently, it boasts a network of over 17 stores spread across 15 states nationwide.
Apart from its physical retail outlets, the Yousta collection is also accessible online through Ajio and JioMart.
Reliance aims to roll out 200-250 stores of the value retail format in the coming years to directly compete with Tata Group’s Zudio chain.
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Reliance Retail Ltd (RRL), the retail division of Reliance Industries Ltd., manages a diverse range of fashion and lifestyle brands, comprising Reliance Trends, Avantra by Trends, Azorte, Yousta, Fashion Factory, and Centro. Additionally, the company boasts a portfolio of more than 50 international brands, including Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.
At present, Reliance Retail runs an integrated omni-channel network encompassing more than 18,650 stores and digital commerce platforms catering to grocery, consumer electronics, fashion and lifestyle, and pharmaceutical consumption categories.
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