Starbucks has launched a new Classics coffee range to mark its 12th anniversary in India,͏͏ highlighting͏͏ the͏͏ nation’s͏͏ rich͏͏ cultural͏͏ heritage.͏͏ The͏͏ menu͏͏ incorporates͏͏ India-inspired͏͏ ingredients,͏͏ combining͏͏ local͏͏ flavours͏͏ with͏͏ consistent͏͏ preparation,͏͏ showcasing͏͏ the͏͏ brand’s͏͏ dedication͏͏ to͏͏ the͏͏ Indian͏͏ market.
Tailored͏͏ Coffee͏͏ for͏͏ Indian͏͏ Tastes:
Sourced͏͏ from͏͏ the͏͏ top͏͏ 3͏͏ percent͏͏ of͏͏ Arabica͏͏ coffee͏͏ beans͏͏ globally,͏͏ the͏͏ Classics͏͏ coffee͏͏ beverages͏͏ are͏͏ tailored͏͏ to͏͏ Indian͏͏ preferences͏͏ for͏͏ sweetness,͏͏ texture,͏͏ and͏͏ temperature.͏͏ The͏͏ menu͏͏ features͏͏ options͏͏ like͏͏ Classic͏͏ Hot͏͏ Coffee,͏͏ blending͏͏ espresso͏͏ with͏͏ milk,͏͏ and͏͏ Classic͏͏ Iced͏͏ Coffee,͏͏ which͏͏ mixes͏͏ bold͏͏ espresso͏͏ with͏͏ jaggery͏͏ and͏͏ milk,͏͏ starting͏͏ at͏͏ INR͏͏ 150.͏͏ Additionally,͏͏ customers͏͏ can͏͏ enjoy͏͏ a͏͏ variety͏͏ of͏͏ sandwiches,͏͏ including͏͏ Chilli͏͏ Paneer,͏͏ Spinach͏͏ Corn,͏͏ Paneer͏͏ Tikka,͏͏ Egg͏͏ and͏͏ Mayo,͏͏ and͏͏ Chicken͏͏ Salad.
Continue͏͏ Exploring:͏͏ Tata͏͏ Starbucks to͏͏ introduce͏͏ sugar-free͏͏ customisations͏͏ in͏͏ India
Sushant͏͏ Dash,͏͏ CEO͏͏ of͏͏ TATA͏͏ Starbucks,͏͏ remarked,͏͏ “With͏͏ more͏͏ than͏͏ a͏͏ decade͏͏ in͏͏ India,͏͏ we͏͏ are͏͏ inspired͏͏ by͏͏ the͏͏ country’s͏͏ unique͏͏ diversity͏͏ and͏͏ vibrant͏͏ cultural͏͏ tapestry.͏͏ This͏͏ has͏͏ led͏͏ us͏͏ to͏͏ develop͏͏ a͏͏ beverage͏͏ lineup͏͏ that͏͏ truly͏͏ reflects͏͏ India’s͏͏ growing͏͏ cultural͏͏ confidence͏͏ and͏͏ pride.͏͏ Each͏͏ drink͏͏ is͏͏ crafted͏͏ using͏͏ the͏͏ top͏͏ 3͏͏ percent͏͏ of͏͏ Arabica͏͏ coffee͏͏ beans͏͏ globally,͏͏ designed͏͏ to͏͏ appeal͏͏ to͏͏ Indian͏͏ taste͏͏ preferences.͏͏ We͏͏ aim͏͏ to͏͏ enhance͏͏ not͏͏ only͏͏ special͏͏ occasions͏͏ but͏͏ also͏͏ everyday͏͏ moments͏͏ and͏͏ conversations͏͏ with͏͏ loved͏͏ ones͏͏ through͏͏ our͏͏ Third͏͏ Place͏͏ experience.”
Rapid͏͏ Expansion͏͏ Across͏͏ Cities:
Since͏͏ its͏͏ entry͏͏ into͏͏ the͏͏ Indian͏͏ market͏͏ in͏͏ 2012,͏͏ TATA͏͏ Starbucks͏͏ has͏͏ grown͏͏ to͏͏ operate͏͏ over͏͏ 454͏͏ stores͏͏ in͏͏ 67͏͏ cities,͏͏ employing͏͏ more͏͏ than͏͏ 3,800͏͏ partners͏͏ while͏͏ continually͏͏ expanding͏͏ its͏͏ global͏͏ and͏͏ locally͏͏ inspired͏͏ offerings͏͏ in͏͏ India.
