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Flipkart unveils ‘IRIS’ insights platform, targets increased share of D2C brands’ ad spending
Flipkart, a Walmart-owned e-commerce platform, has revamped its offerings for brands with the launch of an insights platform called IRIS.IRIS, short for Insights and...
Alpenliebe sweetens summer with new mango flavor in Popfills Lollipop range!
With the summer temperatures climbing, Alpenliebe, a cherished brand under Perfetti Van Melle, introduces a delightful new addition: Mango flavor to its irresistible Alpenliebe...
Hershey delights fans with debut of Pink Lemonade-Flavored KitKat
The KitKat brand has introduced a fresh addition to its US range with the unveiling of a limited-edition flavor: Pink Lemonade.The latest iteration coats...
Pernod Ricard unveils new Spanish wine brand Tapabrava
Pernod Ricard UK has unveiled Tapabrava, a new Spanish wine brand that the company describes as a fusion of Spanish culture and modern winemaking.The...
Plant Based Foods Industry Association gears up for 3rd Plant Based Foods Summit
The Plant Based Foods Industry Association (PBFIA) is set to host its highly anticipated 3rd Plant Based Foods Summit in New Delhi on May...
Radisson expands presence in Goa with new Mandrem Beach Resort
Radisson Hotel Group has opened Mandrem Beach Resort, marking the newest addition to its Radisson Individual Retreats in Goa.Situated approximately 28 kilometers from Manohar...
Ospree elevates Mumbai airport shopping experience with two new retail outlets
Ospree has opened two new retail outlets at Mumbai International Airport Terminal 2: The Bharat Story, a luxury Indian destination store, and Bon Voyage,...
iD Fresh Food’s quick commerce sales surge 100x in 2 years
Around 33% of iD Fresh Food's sales originate from quick commerce platforms, while its traditional e-commerce sales have experienced a 25% decline over the...
Starbucks continues expansion in India, opens its first outlet in Manali
Starbucks, the US-based coffee chain, has opened its first outlet in Manali, as revealed in a social media post by a top company executive.This...
Lahori Zeera’s bold marketing move: Why they chose family TV over IPL
In a bold and unconventional move, Lahori Zeera, the popular Indian beverage brand, chose to associate with a family comedy show on Sony Television...
Parag Milk Foods’ Q4 FY24 net profit dips 56.1% to INR 9.81 Crore
Parag Milk Foods has reported a 56.1% decline in consolidated net profit to INR 9.81 crore for the fourth quarter ended March 2024, as...
FSSAI warns against illegal use of calcium carbide for fruit ripening, approves ethylene gas as safer alternative
The Food Safety and Standards Authority of India (FSSAI) has issued a warning to traders, fruit handlers, and Food Business Operators (FBOs) using ripening...