Foodtech giant Zomato‘s Founder, Deepinder Goyal, unveiled the launch of a new feature on the food delivery platform—Photo Cakes. This special service allows consumers to upload their own photos and have them transformed into personalised cakes that are delivered to their doorstep in just about 30 minutes.
Goyal recounted his firsthand encounter with the feature, illustrating its significance by commemorating an employee’s remarkable milestone of 10 years at Zomato. Aashna, who embarked on her journey with the company at the young age of 20, presently holds a pivotal role as a co-leader within Zomato’s people and HR team.
The Photo Cakes feature is presently available in select regions of Delhi-NCR, with plans to extend its reach to additional cities in the near future. Goyal conveyed appreciation to Zomato’s restaurant partners for their tight-knit cooperation in bringing this service to fruition, perfectly timed for Mother’s Day.
Goyal’s tweet read, “You can now upload your picture and receive a personalized cake in about 30 minutes. I tested the feature myself to celebrate Aashna’s 10-year journey at Zomato. She joined shortly after turning 20 and now co-leads the people/HR team. Give photo cakes a try—available in select areas of Delhi-NCR, more cities coming soon! A big thank you to our restaurant partners for their close collaboration on this launch, just in time for Mother’s Day.”
Photo Cakes enables customers to infuse their special occasions with a distinctive and heartfelt touch, commemorating milestones, accomplishments, and treasured memories through delectable and personalized delights.
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The comments section was inundated with jokes, memes, and overwhelmingly positive feedback from X users.
One user commented, “While it’s a commonly found feature these days, it’s undoubtedly a valuable addition to your growth narrative.”
This is among the several new initiatives Zomato has introduced in recent months. Their most recent endeavor, a green fleet focused on delivering exclusively vegetarian food, met with social media criticism and was promptly reversed.
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