Zomato, a well-known Indian food aggregator unicorn, has recently launched a revamped home-cooked meal service called ‘Zomato Everyday.’ The new service, previously known as ‘Zomato Instant,’ is presently available in select areas of Gurugram, starting at a price of INR 89. The move to remodel its 10-minute food delivery service came after low daily order volume, inability to scale the segment, and pay fixed costs.
By launching Zomato Everyday, the company aims to attract a new set of consumers, particularly working professionals who live away from their homes and look for affordable home-cooked meals. Users can customize their meals by browsing the menu and ordering through the Zomato mobile app.
Deepinder Goyal, cofounder of Zomato said “Our food partners collaborate with the home-chefs, who design each recipe with love and care to serve you home-styled, wholesome food at the best prices within minutes,”
The food aggregator giant reported consolidated losses of INR 346.6 Cr in Q3 FY23, a 38% increase from INR 250.8 Cr in Q2 FY23. However, its revenue rose from INR 1,661.3 Cr in Q2 FY23 to INR 1,948.2 Cr in Q3 FY23. Zomato’s customer loyalty program, Zomato Gold, had also reportedly scaled up since its launch in January, with over 9 Lakh members.
Apart from Zomato Everyday and Zomato Gold, the company has also launched ‘The Shelter Project,’ which provides rest points for its delivery executives to take a break between deliveries. Additionally, its quick commerce business, Blinkit, has introduced brand stores for direct-to-consumer (D2C) startups and FMCG brands on its mobile app, where registered D2C and FMCG brands can showcase their products on personalized brand pages.
Zomato seems to be expanding its services to cater to a broader range of consumers and strengthen its position as a leading foodtech aggregator in India.
