Zomato, one of India’s leading online food delivery platforms, has relaunched its Zomato Gold loyalty program, which replaces the company’s previously discontinued Pro Plus membership. This marks the fourth iteration of Zomato’s loyalty program, with the company previously launching Pro Plus in 2021, Pro membership in 2020, and the original Zomato Gold program before that.
The new Zomato Gold program offers a range of benefits for subscribers, including free delivery on orders above Rs 199, limited to restaurants within 10 km of the user’s location. Additionally, the platform will offer a Rs 100 coupon to users if their order is delayed, as well as VIP access during peak times. The program has been launched with an introductory price of Rs 149 for three months, with the annual plan’s pricing yet to be announced.
Zomato Gold Membership – Price:
One of the major highlights of the new Zomato Gold program is the “no delay guarantee” offered to subscribers, with delayed deliveries resulting in users receiving a Rs 100 coupon instantly. This feature aims to set Zomato apart from its competitors, such as Swiggy One, which also offers free deliveries within 10 km of the user’s location, but only on orders over Rs 149. In addition, Swiggy One users can avail discounts of up to 30% at over 20,000 restaurants across the country.
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To promote the relaunch of the Zomato Gold program, the company is offering a complimentary Gold subscription to Zomato Pro members for three months, until April 25. The program aims to compete with the likes of Swiggy One, which also offers similar benefits to users. Zomato has partnered with over 10,000 restaurants across the country, allowing Gold users to avail discounts of up to 40% while dining out.
The company’s previous Pro Plus membership was officially discontinued in 2021, with the new Zomato Gold program being the fourth iteration of its loyalty program.
The relaunch of the program comes at a time when the online food delivery market in India is highly competitive, with various platforms vying for a share of the market. The new Zomato Gold program aims to attract and retain customers by offering a range of benefits and discounts.
