Yum! Brands, Inc. recently unveiled its newest initiative aimed at improving customer digital experiences. As part of this strategy, the company has chosen Treasure Data as its Customer Data Platform provider. The selection of Treasure Data is expected to play a vital role in driving customer acquisition, fostering growth, and improving customer retention for Yum! Brands, Inc.
The customer base of numerous Quick Service Restaurants (QSRs) often includes anonymous diners, making it crucial to personalize marketing efforts in order to enhance brand loyalty and encourage frequent visits. By harnessing the advanced AI and machine learning capabilities of Treasure Data, QSRs can gain valuable and practical insights that enable them to deliver captivating and tailored content to their customers.
The Treasure Data Customer Data Cloud has been specifically developed to bring together first-, second-, and third-party data, enabling the creation of a comprehensive customer profile that spans multiple brands. Through data unification and enrichment, this platform facilitates the identification of previously unknown audiences and contributes to the establishment of a centralized view of customer data across all Yum! Brands concepts.
“This is the latest advancement in our strategy to drive toward enhanced digital experiences and deliver exceptional value to our customers, as the company remains focused on our vision to have 100% of sales powered by digital,” said Cameron Davies, Chief Data Officer, Yum! Brands by adding that treasure data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences.
Leveraging its extensive global presence, Yum! Brands is making significant investments in cutting-edge technologies to enhance customer experiences, streamline restaurant operations, and leverage data-driven insights for exceptional growth. The company’s approach involves developing internal capabilities, acquiring relevant technologies, or establishing strategic partnerships that offer a competitive edge. While Yum! primarily aims to maintain ownership over its tech solutions, it also collaborates with chosen third-party technology providers, including Treasure Data.
“Yum! has built some of the most loved and trusted brands in the world, and they know the importance of understanding customer needs,” added Kazuki Ohta, CEO and Co-Founder, Treasure Data.
