Yu Foods is a consumer foods brand that entered the Indian market in October 2021. The brand specializes in creating instant meal solutions that are both delicious and convenient. Yu’s initial launch included a range of instant meal bowls that were designed to be quick and easy to prepare, making them ideal for busy individuals and families.
With the success of its initial launch, Yu is now expanding its product line by introducing Instant Hakka Noodles. The noodles are made with steamed noodles, chef-curated sauce, cut veggies/chicken, and chili oil, and can be prepared in just five minutes. The product is designed to cater to the growing demand for quick and easy-to-prepare meals that are both nutritious and flavorful.
Bharat Bhalla, Founder of Yu Foods,said, “We are happy to introduce Instant Hakka Noodles for the first time in India, that will allow people to enjoy restaurant style stir fry noodles in the comfort of their homes in a matter of minutes.”
The launch of the new product is an exclusive partnership with Blinkit, an online platform that connects customers with the best food and beverage brands in India. The product will be available exclusively on the Blinkit platform until March 12th, 2023, after which it will be available in other online and offline stores. This exclusivity period is designed to give Yu Foods a competitive edge in the market, allowing the brand to build a loyal customer base on the Blinkit platform.
To celebrate the exclusive launch, Yu Foods collaborated with Blinkit to host a joint event called “Yutopia” at a premier Gurgaon Club. The event was attended by over 150 guests, including media houses, bloggers, and influencers, as well as loyal customers of Yu Foods. Yutopia was designed to showcase the brand’s commitment to quality and innovation, and to give customers an opportunity to taste the new product and provide feedback.
The new products are chef-crafted using only natural, recognizable ingredients, and contain zero preservatives and no MSG. This makes them a healthier option for consumers who are looking for nutritious and delicious meal solutions. Yu Foods has sold over 3 million bowls in the past 15 months, making it one of the fastest-growing D2C (direct-to-consumer) brands in the country. The launch of Instant Hakka Noodles is a testament to the brand’s commitment to innovation and customer satisfaction, and it is sure to be a hit with busy consumers who are looking for a quick and easy meal solution.
