Wildcraft India, a renowned outdoor and adventure gear brand, has announced a strategic partnership with the Apparel Group, a prominent fashion and lifestyle retail player based in Dubai, to facilitate its expansion across the Gulf Cooperation Council (GCC) region.
As part of the collaboration, Apparel Group will team up with key retailers for Shop-in-Shop (SIS) collaborations, ensuring widespread availability of the Wildcraft brand across various consumer touchpoints, both offline and online.
The partnership aims to create an exclusive store network spanning all six Middle Eastern countries: Saudi Arabia, UAE, Oman, Qatar, Bahrain, and Kuwait.
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“This collaboration marks a significant step in positioning Wildcraft as a leader in outdoor and adventure gear retail within the GCC region,” stated Gaurav Dublish, Co-Founder of Wildcraft India.
Initially, Wildcraft intends to launch specific flagship stores, designed to offer immersive experiences for customers to engage with and understand the brand. This will be followed by the expansion of the store network in the years to come.
Moreover, Apparel Group intends to have Wildcraft listed on prominent e-commerce platforms.
“This partnership represents a significant stride in our continuous endeavor to bring innovative and high-quality brands to the forefront of global retail. We believe that Wildcraft’s distinctive product range will strongly resonate with our clientele, reinforcing our standing as pioneers in the international retail landscape,” remarked Neeraj Teckchandani, CEO of Apparel Group.
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