Wholsum Foods, a health food startup, has recently unveiled its second brand, Millé, in response to the tremendous success of its children’s food line, Slurrp Farm. With Slurrp Farm achieving an impressive turnover of 100 crores in 2023, Wholsum Foods is now expanding its offerings with Millé. This new brand focuses on providing a diverse range of health foods centered around millets, enriched with high levels of plant protein and fiber. Millé aims to cater to customers of all ages who prioritize their well-being. By expertly combining the nutritional benefits of millets, lentils, and legumes, Millé offers an ideal choice for health-conscious individuals looking to elevate their meals with top-quality plant protein.
Following the Covid-19 pandemic, which prompted a heightened focus on well-being, Millé has responded with a delectable and nourishing range of products that cater to health-conscious customers. Their offerings boast a combination of delicious taste and nutritional benefits, featuring high plant protein, fiber, natural ingredients, and minimal sugar content. Millé’s current product lineup encompasses an assortment of options, such as breakfast cereals, pancakes, cake mixes, and gluten-free alternatives for rice and wheat. This extensive selection ensures a diverse range of daily foods and snacks that promote a wholesome lifestyle.
Anushka Sharma, the popular Bollywood actor who has been serving as the brand ambassador for Wholsum Foods and an investor since 2022, recently took to Instagram to provide a glimpse into her hectic lifestyle. Known for her strong support of healthy living and sustainable eating, she emphasized the significance of including Millé in her daily meals. By incorporating Millé into her diet, she maintains an energetic and light lifestyle, manages cravings effectively, and indulges in guilt-free treats.
Launched in 2023, coinciding with the UN’s designation of it as the ‘International Year of Millets,’ Millé is an innovative supergrain company actively promoting the consumption of this nutrient-rich, climate-smart grain. Millets require minimal water and are cultivated without the use of fertilizers or pesticides. Collaborating closely with a diverse range of stakeholders, including prominent Indian and international chefs, nutritionists, and farmers, Millé plays a vital role in reintroducing millets, often referred to as the ‘mother of all grains,’ into contemporary food culture.
“Wholsum Foods has consistently brought us delicious millet-based foods over the last 7 years and the company has built a lot of trust. Millé offers the perfect combination of high plant protein and fibre that helps you eat right and live an active, healthy, fulfilled life at any age. We’re are happy to be a part of the millet movement which is bringing this ancient climate-friendly supergrain back to the mainstream,” said Anushka Sharma, Wholsum Foods Investor, and Bollywood Actor.
“Millé is a supergrain food company that brings the health-conscious consumer fabulous, sustainable food, which is backed by science, rooted in traditional knowledge and easy to prepare. Millé offers our customers healthy food options with increased plant protein which comes from the unique combination of millets with lentils and legumes. With rising diabesity, cardiovascular diseases and an unhealthy eating culture, Millé helps people make a positive change towards a holistically healthier, happier way to eat using ancient supergrains that are inherently good for you and good for the planet,” said Shauravi Malik and Meghana Narayan, Co-Founders, Wholsum Foods.
