What’s Up Wellness is a wellness brand based in Gurugram, India, that was founded by Vaibhav Makhija and Sayantani Mandal. The company aims to make wellness fun and frictionless for people of all ages by providing customized gummy supplements for specific concerns.
What’s Up Wellness offers three types of gummy supplements, including What’s Up Beauty Gummies for hair, skin, and nails, What’s Up Sleep Gummies for sound sleep and muscle & nerve-relaxation, and What’s Up Stress-Relief Gummies for alleviating anxiety and inducing calmness. These gummies are formulated with high-quality ingredients and offer an easy and delicious way to get the necessary vitamins and minerals for optimal health.
Vaibhav Makhija and Sayantani Mandal, co founders of What’s Up Wellness said, “At What’s Up Wellness, we are committed to making wellness fun and frictionless for people across age groups. We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction.”
Peyush Bansal, CEO & Founder of Lenskart, said, “After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. Their brilliant explanation of unit economics was unlike anything I’ve seen on Shark Tank before. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business.”
The company has already gained significant investment from renowned D2C disruptors in December of last year, including Puneet Sehgal, ex-coo Hopscotch, Soumya Kant, co-founder of Clovia, and Deep Bajaj and Mohit Bajaj, Co-founders of Sirona Hygiene, among other prominent investors. This investment has enabled the company to expand its product line and enhance its marketing efforts.
What’s Up Wellness’s innovative approach to vitamins has attracted attention from Shark Tank India Season 2, where they secured a whopping 60 lakhs in investment from Aman Gupta of BoAt, Vineeta Singh of Sugar Cosmetics, and Anupam Mittal of Shaadi.com. The judges were particularly impressed with the brand’s delectable gummies, which offer a fun and easy way for people of all ages to get their daily vitamin needs. The company plans to use this investment to further expand its product line and enhance its marketing efforts.
The brand currently has an ARR of INR 5 Cr and aims to generate around 2 crores of revenue per month by the end of this year. What’s Up Wellness plans to launch innovative products across multiple wellness categories, allowing consumers to get their daily vitamin needs for their specific concerns exactly how they like it. With its mission to make wellness fun and easy, What’s Up Wellness is poised to make a significant impact in the wellness industry.
