Waterloo Sparkling Water has introduced a new raspberry nectarine flavor to its lineup.
The freshly introduced flavor boasts a harmonious fusion of tanginess and sweetness. Waterloo’s raspberry nectarine variation is devoid of calories, sugar, and artificial sweeteners. Crafted with non-GMO Project Verified natural flavors and purified carbonated water, it promises a refreshing experience.
Furthermore, the brand collaborated with Jessie James Decker, an American cookbook author and country pop singer, to craft three recipes infused with sparkling water.
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Decker said, “As a longtime fan, I am so excited to partner with Waterloo Sparkling Water. Waterloo Sparkling Water has always been my go-to for a flavourful everyday drink. The brand’s approach to custom-crafting authentic flavours inspired me to experiment with these flavours in the kitchen. I can’t wait for the world to recreate these dishes at home.”
Kathy Maurella, CMO at Waterloo Sparkling Water, added, “We are thrilled to collaborate with Jessie to celebrate the launch of our newest flavour, raspberry nectarine…With two bestselling cookbooks to her name, Jessie also knows how to bring full flavour to life, and we’re thrilled with the recipes she created with our flavours. Our success with innovations continues to drive sales and bring more consumers into our brand, as we retain our hold on the highest household penetration growth of any core competitor.”
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Waterloo is reintroducing its Tropical Fruit flavor in response to high demand. Furthermore, distribution of its Summer Berry flavor has been expanded to reach a broader audience.
Waterloo’s raspberry nectarine flavor can be found at numerous retailers across the United States, including Target, Kroger, Walmart, Whole Foods, Amazon, Meijer, HEB, Central Market, select Costco regions, Walgreens, and others.
