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Walmart bags exclusive rights to celebrity chef Gordon Ramsay’s frozen meals

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Walmart will be the sole provider of a fresh selection of frozen, prepared meals designed by none other than celebrity chef Gordon Ramsay, as revealed by a report from People.

While Ramsay has explored various business ventures such as cooking shows, competitions, and restaurants, this marks his inaugural venture into the realm of prepared grocery store foods.

Exclusively available at Walmart, the collection named “By Chef Ramsay” comprises eight distinct meals, each designed to be conveniently heated and served within minutes. These eight meal options are currently accessible across all Walmart stores nationwide.

Amidst a growing trend of exclusive supermarket offerings, the introduction of this frozen food line coincides with the emergence of various “unavailable elsewhere” products. Following a similar strategy, Kroger has also joined the trend by presenting their own unique contribution – the time-limited Late Night Loaded Taco Doritos, exclusively procurable at Kroger outlets.

Ramsay’s frozen meal selection encompasses classic British favorites like shepherd’s pie and fish and chips. Additionally, the assortment features a variety of other dishes such as four-cheese lasagna, macaroni bake, mushroom risotto, chicken pot pie, lemon caper chicken, and slow-roasted beef with potatoes.

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