Flipkart‘s festive sale, which began on 27th September with early access for members on 26th September, has gained momentum with increasing interest in tech-driven innovations such as interactive video commerce andÍŹÍŹ liveÍŹÍŹ commerceÍŹÍŹ streams,ÍŹÍŹ theÍŹÍŹ companyÍŹÍŹ stated.
SurgeÍŹÍŹ inÍŹÍŹ LiveÍŹÍŹ CommerceÍŹÍŹ Purchases:
TheÍŹÍŹ e-commerceÍŹÍŹ giantÍŹÍŹ reportedÍŹÍŹ aÍŹÍŹ 25-foldÍŹÍŹ surgeÍŹÍŹ inÍŹÍŹ purchasesÍŹÍŹ duringÍŹÍŹ liveÍŹÍŹ commerceÍŹÍŹ streamsÍŹÍŹ comparedÍŹÍŹ toÍŹÍŹ theÍŹÍŹ pre-saleÍŹÍŹ period.ÍŹÍŹ Notably,ÍŹÍŹ 85ÍŹÍŹ perÍŹÍŹ centÍŹÍŹ ofÍŹÍŹ videoÍŹÍŹ commerceÍŹÍŹ consumersÍŹÍŹ areÍŹÍŹ youth,ÍŹÍŹ withÍŹÍŹ 65ÍŹÍŹ perÍŹÍŹ centÍŹÍŹ fromÍŹÍŹ tierÍŹÍŹ 2ÍŹÍŹ cities.ÍŹÍŹ FlipkartÍŹÍŹ alsoÍŹÍŹ highlightedÍŹÍŹ aÍŹÍŹ tenfoldÍŹÍŹ increaseÍŹÍŹ inÍŹÍŹ engagementÍŹÍŹ withÍŹÍŹ itsÍŹÍŹ FlipInTrendsÍŹÍŹ feature,ÍŹÍŹ demonstratingÍŹÍŹ significantÍŹÍŹ interestÍŹÍŹ inÍŹÍŹ curatedÍŹÍŹ andÍŹÍŹ trendingÍŹÍŹ fashionÍŹÍŹ products.
HarshÍŹÍŹ Chaudhary,ÍŹÍŹ ViceÍŹÍŹ PresidentÍŹÍŹ ofÍŹÍŹ GrowthÍŹÍŹ atÍŹÍŹ Flipkart,ÍŹÍŹ stated,ÍŹÍŹ “EarlyÍŹÍŹ trendsÍŹÍŹ suggestÍŹÍŹ risingÍŹÍŹ demandÍŹÍŹ inÍŹÍŹ categoriesÍŹÍŹ thatÍŹÍŹ facilitateÍŹÍŹ lifestyleÍŹÍŹ upgrades,ÍŹÍŹ withÍŹÍŹ tierÍŹÍŹ 2+ÍŹÍŹ citiesÍŹÍŹ showingÍŹÍŹ growthÍŹÍŹ leadingÍŹÍŹ upÍŹÍŹ toÍŹÍŹ thisÍŹÍŹ year’sÍŹÍŹ festiveÍŹÍŹ season.”
ContinueÍŹÍŹ Exploring:ÍŹÍŹ Flipkart investsÍŹÍŹ inÍŹÍŹ personalisationÍŹÍŹ andÍŹÍŹ GenAIÍŹÍŹ toÍŹÍŹ driveÍŹÍŹ growthÍŹÍŹ duringÍŹÍŹ BigÍŹÍŹ BillionÍŹÍŹ Days
StrongÍŹÍŹ UserÍŹÍŹ TrafficÍŹÍŹ inÍŹÍŹ EarlyÍŹÍŹ Days:
InÍŹÍŹ theÍŹÍŹ firstÍŹÍŹ twoÍŹÍŹ daysÍŹÍŹ ofÍŹÍŹ TheÍŹÍŹ BigÍŹÍŹ BillionÍŹÍŹ DaysÍŹÍŹ (TBBD),ÍŹÍŹ FlipkartÍŹÍŹ recordedÍŹÍŹ overÍŹÍŹ 33ÍŹÍŹ croreÍŹÍŹ userÍŹÍŹ visits,ÍŹÍŹ indicatingÍŹÍŹ multipleÍŹÍŹ repeatÍŹÍŹ visitsÍŹÍŹ fromÍŹÍŹ consumers.ÍŹÍŹ Additionally,ÍŹÍŹ moreÍŹÍŹ thanÍŹÍŹ 75ÍŹÍŹ perÍŹÍŹ centÍŹÍŹ ofÍŹÍŹ transactingÍŹÍŹ sellersÍŹÍŹ onÍŹÍŹ theÍŹÍŹ platformÍŹÍŹ experiencedÍŹÍŹ substantialÍŹÍŹ growthÍŹÍŹ inÍŹÍŹ ordersÍŹÍŹ comparedÍŹÍŹ toÍŹÍŹ theÍŹÍŹ pre-festiveÍŹÍŹ period,ÍŹÍŹ theÍŹÍŹ companyÍŹÍŹ shared.
TheÍŹÍŹ e-commerceÍŹÍŹ platform’sÍŹÍŹ earlyÍŹÍŹ observationsÍŹÍŹ indicateÍŹÍŹ aÍŹÍŹ strongÍŹÍŹ festiveÍŹÍŹ seasonÍŹÍŹ ahead,ÍŹÍŹ withÍŹÍŹ increasingÍŹÍŹ demandÍŹÍŹ inÍŹÍŹ categoriesÍŹÍŹ suchÍŹÍŹ asÍŹÍŹ mobiles,ÍŹÍŹ foodÍŹÍŹ &ÍŹÍŹ nutrition,ÍŹÍŹ andÍŹÍŹ grooming.
FlipkartÍŹÍŹ furtherÍŹÍŹ reportedÍŹÍŹ thatÍŹÍŹ FlipkartÍŹÍŹ WholesaleÍŹÍŹ experiencedÍŹÍŹ 2xÍŹÍŹ growthÍŹÍŹ duringÍŹÍŹ earlyÍŹÍŹ access,ÍŹÍŹ drivenÍŹÍŹ byÍŹÍŹ aÍŹÍŹ 3xÍŹÍŹ increaseÍŹÍŹ acrossÍŹÍŹ FMCGÍŹÍŹ categories.ÍŹÍŹ Meanwhile,ÍŹÍŹ itsÍŹÍŹ hyper-valueÍŹÍŹ platformÍŹÍŹ ShopsyÍŹÍŹ sawÍŹÍŹ aÍŹÍŹ 70ÍŹÍŹ perÍŹÍŹ centÍŹÍŹ riseÍŹÍŹ inÍŹÍŹ customerÍŹÍŹ visitsÍŹÍŹ andÍŹÍŹ aÍŹÍŹ 2.8xÍŹÍŹ surgeÍŹÍŹ inÍŹÍŹ transactionsÍŹÍŹ comparedÍŹÍŹ toÍŹÍŹ theÍŹÍŹ pre-festiveÍŹÍŹ period.
