United Colors of Benetton, the Italian fashion brand, has inaugurated its largest store in the state of Andhra Pradesh, as announced by an industry official on social media. Located at PVP Mall in Vijayawada, the store boasts a sprawling retail space of 3,000 square feet.
In a LinkedIn post, Rohit Jhamnani, the managing director of K J Fashions & Designers, expressed his excitement, stating, “Excited to share the news of the grand opening of the largest Benetton store in Andhra Pradesh, situated at PVP Mall, Vijayawada.”
K J Fashions & Designers holds the master franchise and distribution rights for Benetton in Andhra Pradesh, Telangana, and Kerala.
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Apart from showcasing the brand’s renowned vibrant clothing, footwear, and accessories for men, women, kids, and newborns, the store also highlights Benetton’s latest Spring-Summer 2024 collection.
Founded in 1965 by Luciano Benetton, the Benetton Group inaugurated its first store in Veneto, Italy’s Northern region. Four years later, in 1969, the company expanded beyond Italy, unveiling its first international store in Paris. Presently, according to Pentagram.com, it manufactures over 150 million garments annually for distribution across more than 6,000 Benetton outlets spanning 120 countries.
Benetton entered the Indian market in 1991 and currently runs more than 400 stores spread across over 100 cities nationwide.
In 2022, the retailer stepped into the metaverse by introducing PlayChange, a platform accessible via the online game creation system Roblox.
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