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Monday, March 17, 2025

Unicommerce strengthens sales and marketing teams with new senior directors

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Enterprise tech startup Unicommerce has bolstered͏͏ its͏͏ leadership͏͏ team͏͏ with͏͏ two͏͏ new͏͏ appointments͏͏ to͏͏ accelerate͏͏ growth͏͏ in͏͏ the͏͏ e-commerce͏͏ enablement͏͏ sector.

The͏͏ company͏͏ has͏͏ enlisted͏͏ Pranay͏͏ Kale͏͏ as͏͏ Senior͏͏ Director͏͏ and͏͏ Head͏͏ of͏͏ India͏͏ Sales͏͏ (Business͏͏ Acquisition)͏͏ and͏͏ Vaibhav͏͏ Mehrotra͏͏ as͏͏ Senior͏͏ Director͏͏ of͏͏ Marketing͏͏ (Corporate).

Unicommerce͏͏ stated͏͏ that͏͏ Kale’s͏͏ expertise͏͏ in͏͏ SaaS͏͏ sales͏͏ and͏͏ Mehrotra’s͏͏ proficiency͏͏ in͏͏ digital͏͏ marketing͏͏ are͏͏ anticipated͏͏ to͏͏ enhance͏͏ the͏͏ startup’s͏͏ market͏͏ presence͏͏ and͏͏ customer͏͏ acquisition͏͏ strategies.

Unicommerce͏͏ announced͏͏ in͏͏ a͏͏ stock͏͏ exchange͏͏ filing͏͏ that͏͏ both͏͏ Kale͏͏ and͏͏ Mehrotra͏͏ have͏͏ been͏͏ appointed͏͏ as͏͏ senior͏͏ management͏͏ personnel,͏͏ effective͏͏ September͏͏ 23,͏͏ 2024.

Continue͏͏ Exploring:͏͏ Unicommerce makes͏͏ strong͏͏ debut͏͏ with͏͏ shares͏͏ listing͏͏ at͏͏ 118%͏͏ premium

Leadership͏͏ Experience:

Kale͏͏ brings͏͏ over͏͏ 18͏͏ years͏͏ of͏͏ experience͏͏ in͏͏ the͏͏ SaaS͏͏ industry,͏͏ having͏͏ worked͏͏ across͏͏ global͏͏ BFSI,͏͏ technology,͏͏ and͏͏ manufacturing͏͏ sectors.͏͏ Most͏͏ recently,͏͏ he͏͏ served͏͏ as͏͏ VP͏͏ and͏͏ Business͏͏ Head͏͏ of͏͏ Enterprise͏͏ Business͏͏ at͏͏ LeadSquared͏͏ since͏͏ April͏͏ 2023,͏͏ where͏͏ he͏͏ focused͏͏ on͏͏ solution͏͏ selling͏͏ and͏͏ business͏͏ development.

Mehrotra͏͏ has͏͏ over͏͏ 15͏͏ years͏͏ of͏͏ experience͏͏ in͏͏ brand,͏͏ product,͏͏ digital,͏͏ and͏͏ performance͏͏ marketing.͏͏ He͏͏ joins͏͏ Unicommerce͏͏ from͏͏ his͏͏ position͏͏ as͏͏ Senior͏͏ Director͏͏ of͏͏ Marketing͏͏ at͏͏ Cashfree͏͏ Payments,͏͏ where͏͏ he͏͏ has͏͏ been͏͏ since͏͏ April͏͏ 2021,͏͏ overseeing͏͏ the͏͏ company’s͏͏ marketing͏͏ strategy͏͏ and͏͏ execution.

Strong͏͏ Financial͏͏ Performance:

The͏͏ appointments͏͏ come͏͏ as͏͏ Unicommerce͏͏ demonstrates͏͏ robust͏͏ financial͏͏ performance.͏͏ For͏͏ the͏͏ quarter͏͏ ending͏͏ June͏͏ 2024,͏͏ the͏͏ company͏͏ reported͏͏ a͏͏ 9.18%͏͏ year-over-year͏͏ increase͏͏ in͏͏ revenue͏͏ from͏͏ operations͏͏ to͏͏ INR͏͏ 27.47͏͏ crore,͏͏ while͏͏ net͏͏ profit͏͏ rose͏͏ by͏͏ 30.97%͏͏ to͏͏ INR͏͏ 3.51͏͏ crore.

Unicommerce,͏͏ which͏͏ went͏͏ public͏͏ in͏͏ August͏͏ 2024,͏͏ serves͏͏ over͏͏ 3,600͏͏ clients͏͏ and͏͏ manages͏͏ more͏͏ than͏͏ 8,300͏͏ warehouses.͏͏ The͏͏ company͏͏ plans͏͏ to͏͏ expand͏͏ its͏͏ footprint͏͏ in͏͏ international͏͏ markets,͏͏ including͏͏ Thailand,͏͏ Egypt,͏͏ Kenya,͏͏ Bahrain,͏͏ and͏͏ Qatar.

Continue͏͏ Exploring:͏͏ Unicommerce Q1͏͏ FY25͏͏ profit͏͏ surges͏͏ 31%͏͏ YoY͏͏ to͏͏ INR͏͏ 3.51͏͏ Cr,͏͏ revenue͏͏ rises͏͏ 9%

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