Underdoggs, a prominent sports bar and entertainment chain in India, is planning significant expansion with the addition of 10 new locations in 2024. This͏͏ growth͏͏ will͏͏ result͏͏ in͏͏ a͏͏ 200%͏͏ increase͏͏ in͏͏ its͏͏ total͏͏ number͏͏ of͏͏ outlets,͏͏ bringing͏͏ the͏͏ overall͏͏ count͏͏ to͏͏ 30͏͏ by͏͏ the͏͏ end͏͏ of͏͏ 2025.͏͏ The͏͏ brand͏͏ is͏͏ also͏͏ set͏͏ to͏͏ enter͏͏ international͏͏ markets,͏͏ aiming͏͏ to͏͏ establish͏͏ venues͏͏ in͏͏ Dubai͏͏ and͏͏ London,͏͏ where͏͏ it͏͏ will͏͏ introduce͏͏ its͏͏ unique͏͏ mix͏͏ of͏͏ sports,͏͏ dining,͏͏ and͏͏ entertainment͏͏ to͏͏ a͏͏ broader͏͏ audience.
Current͏͏ Presence͏͏ and͏͏ Future͏͏ Growth͏͏ of͏͏ Underdoggs:
As͏͏ of͏͏ September͏͏ 2024,͏͏ Underdoggs͏͏ operates͏͏ four͏͏ successful͏͏ outlets͏͏ in͏͏ New͏͏ Delhi,͏͏ Ludhiana,͏͏ Goa,͏͏ and͏͏ Bengaluru.͏͏ To͏͏ further͏͏ expand͏͏ its͏͏ footprint͏͏ in͏͏ India,͏͏ the͏͏ brand͏͏ is͏͏ set͏͏ to͏͏ open͏͏ eight͏͏ new͏͏ locations͏͏ in͏͏ Indore,͏͏ Noida,͏͏ Sri͏͏ Ganganagar,͏͏ Dehradun,͏͏ Hyderabad,͏͏ Raipur,͏͏ Gurgaon,͏͏ and͏͏ a͏͏ second͏͏ outlet͏͏ in͏͏ Bengaluru.
Continue͏͏ Exploring:͏͏ Costa͏͏ Coffee͏͏ targets͏͏ rapid͏͏ expansion͏͏ in͏͏ India,͏͏ aiming͏͏ for͏͏ 40-50͏͏ new͏͏ stores͏͏ annually
Ambitious͏͏ Goals͏͏ for͏͏ 2025:
This͏͏ expansion͏͏ signifies͏͏ a͏͏ 50%͏͏ increase͏͏ in͏͏ the͏͏ number͏͏ of͏͏ outlets͏͏ in͏͏ 2024͏͏ alone,͏͏ underscoring͏͏ Underdoggs’͏͏ ambition͏͏ to͏͏ become͏͏ India’s͏͏ leading͏͏ sports͏͏ and͏͏ entertainment͏͏ brand.͏͏ By͏͏ 2025,͏͏ the͏͏ company͏͏ aims͏͏ to͏͏ triple͏͏ its͏͏ presence͏͏ across͏͏ the͏͏ country.
Sarthak͏͏ Sidana,͏͏ Director͏͏ of͏͏ Underdoggs,͏͏ remarked,͏͏ “While͏͏ we͏͏ pursue͏͏ our͏͏ rapid͏͏ expansion͏͏ in͏͏ India,͏͏ we͏͏ are͏͏ equally͏͏ enthusiastic͏͏ about͏͏ bringing͏͏ the͏͏ Underdoggs͏͏ experience͏͏ to͏͏ international͏͏ markets.͏͏ Having͏͏ offered͏͏ a͏͏ variety͏͏ of͏͏ flavors͏͏ and͏͏ experiences͏͏ to͏͏ our͏͏ Indian͏͏ customers,͏͏ we͏͏ are͏͏ confident͏͏ that͏͏ our͏͏ new͏͏ locations͏͏ will͏͏ resonate͏͏ with͏͏ our͏͏ concept.͏͏ Our͏͏ priority͏͏ will͏͏ always͏͏ be͏͏ to͏͏ create͏͏ unforgettable͏͏ experiences͏͏ for͏͏ every͏͏ guest,͏͏ no͏͏ matter͏͏ where͏͏ they͏͏ are.”
Sidana͏͏ also͏͏ highlighted͏͏ the͏͏ brand’s͏͏ dedication͏͏ to͏͏ maintaining͏͏ quality͏͏ as͏͏ it͏͏ expands͏͏ internationally.͏͏ “This͏͏ global͏͏ initiative͏͏ is͏͏ not͏͏ solely͏͏ focused͏͏ on͏͏ growth;͏͏ it’s͏͏ about͏͏ delivering͏͏ world-class͏͏ service,͏͏ quality,͏͏ and͏͏ entertainment͏͏ that͏͏ align͏͏ with͏͏ the͏͏ expectations͏͏ of͏͏ our͏͏ international͏͏ clientele.”
In͏͏ addition͏͏ to͏͏ its͏͏ growth͏͏ within͏͏ India,͏͏ Underdoggs’͏͏ international͏͏ ambitions͏͏ play͏͏ a͏͏ vital͏͏ role͏͏ in͏͏ its͏͏ overall͏͏ strategy͏͏ to͏͏ bring͏͏ its͏͏ unique͏͏ fusion͏͏ of͏͏ sports,͏͏ entertainment,͏͏ and͏͏ dining͏͏ to͏͏ a͏͏ global͏͏ market.͏͏ The͏͏ brand͏͏ is͏͏ celebrated͏͏ for͏͏ cultivating͏͏ a͏͏ community͏͏ vibe͏͏ through͏͏ activities͏͏ like͏͏ quiz͏͏ nights,͏͏ live͏͏ music,͏͏ and͏͏ bar͏͏ games,͏͏ redefining͏͏ the͏͏ sports͏͏ bar͏͏ experience͏͏ in͏͏ India.
The͏͏ expansion͏͏ is͏͏ expected͏͏ to͏͏ create͏͏ more͏͏ than͏͏ 2,700͏͏ new͏͏ jobs,͏͏ providing͏͏ a͏͏ positive͏͏ boost͏͏ to͏͏ local͏͏ economies.
