Twisting Scoops is an ice cream chain that offers Turkish ice cream made from goat milk, which has a unique texture and taste compared to traditional ice creams.
The founders, Kunwarpreet Singh Juneja and Manmeet Singh Batra started their journey in 2016 after visiting Istanbul, Turkey during their studies in textile design. The experience of tasting Turkish ice cream inspired them to bring the concept to India. They started their company in Chandigarh and have since expanded to open stores throughout India.
The company offers a unique experience for its customers, with servers twisting the ice cream cones in various formations before serving them. According to the founders, Twisting Scoops is the largest Turkish ice cream brand chain in Asia.
One of the challenges the founders faced was efficient distribution of their product. To solve this problem, they partnered with Air India Cargo to ensure that stock is delivered from their Delhi plant to all outlets within 72 hours. This has allowed them to grow the company to a team of 240 people who handle the production, distribution, and marketing of their product.
During their appearance on Shark Tank India, investors Bansal and Gupta offered INR 50 lakh for 10% equity and an additional INR 50 lakh in debt, valuing the company at INR 5 crore. However, other investors Jain and Mittal advised the founders against accepting the offer. Despite the tempting offer, the founders ultimately decided not to take it and walked away without a deal.
The decision not to accept the offer was a bold move by the founders. It showed their confidence in their company’s value and potential for growth. Since the show, Twisting Scoops has continued to expand its reach and is now one of the most popular ice cream chains in India. The founders’ dedication and hard work have paid off, and they have become an inspiration for other young entrepreneurs in India.
Twisting Scoops is a highly innovative ice cream brand that has made waves in the dessert industry since its appearance on Season 2 of Shark Tank India. The company was founded by a brother-sister duo who sought to offer unique, handcrafted ice cream flavors that are made with natural ingredients and without preservatives.
One of the key selling points of Twisting Scoops is the ability for customers to customize their ice cream experience. Customers can select their base flavor and then add their “twist” by choosing from a variety of mix-ins, such as fruits, nuts, cookies, and candies. This allows for a highly personalized experience that can be tailored to suit any taste preference.
Since its appearance on Shark Tank India, Twisting Scoops has continued to expand and grow its offerings. The brand has received numerous awards and accolades for its innovative flavors and business model, as well as being featured in various media outlets.
One of the things that sets Twisting Scoops apart from other ice cream brands is its unique business model. The brand operates from a mobile food truck, which allows it to reach customers at various locations, such as parks, festivals, and corporate events. This innovative approach impressed the judges on Shark Tank India, who praised the founders for their commitment to using only the freshest and most natural ingredients in their products.
Twisting Scoops has since expanded its operations to four countries, with over 30 stores in more than 20 cities. The brand’s ice cream is made from 100% natural ingredients and contains no chemicals, making it a vegetarian product that provides customers with new taste experiences.
For those interested in owning a Twisting Scoops franchise, the brand offers three different models: Twisting Scoops Studio, Twisting Scoops Kiosk, and Twisting Scoops Store. Each model provides franchise owners with the opportunity to offer the same high-quality, handcrafted ice cream flavors that Twisting Scoops is known for. Overall, Twisting Scoops is an exciting and innovative brand that continues to push the boundaries of the dessert industry.
