Tulua, a renowned name known for its assortment of convenient ready-to-eat pastes, has introduced its most recent innovation – a collection of fragrant and pure spices. This fresh lineup from Tulua stands as proof of the brand’s unwavering dedication to furnishing top-notch, transparently labeled items, as well as its mission to highlight local recipes and ingredients. It’s worth highlighting that Tulua proudly stands as a female-led enterprise, epitomizing elegance and distinction in all facets of its product range.
Thoughtfully curated and meticulously hand-picked, every spice within Tulua’s diverse assortment pledges to enhance homemade meals to unparalleled levels of excellence. Ranging from the robust Coriander Powder to the exquisite Lakadong Turmeric Powder, the fiery Guntur Chilli Powder to the lively Kashmiri Chilli Powder, the fragrant Mustard Seed to the zesty Cumin Seed, the delicate Bay Leaf to the potent Whole Kashmiri Chilli – each element has been scrupulously selected to coax out the finest flavors in a multitude of dishes. Whether crafting a simple, comforting meal or a complex, aromatic curry, Tulua’s spices stand as the ideal companions for embarking on a culinary journey of exploration.
Tulua’s commitment to excellence shines through in its meticulous acquisition of ingredients from reputable sources throughout India, guaranteeing that solely the most aromatic and fresh spices make the cut. With meticulous attention, Tulua guarantees that every spice is meticulously processed and thoughtfully packaged, safeguarding its unmatched flavor and aroma intact.
The brand prioritizes ethical and sustainable sourcing methods, enabling customers to make mindful decisions while relishing the delectable tastes of their dishes. Particularly noteworthy is that five out of the eight spices have already received organic certification, with a commitment to transitioning the remaining products to organic within the upcoming three months. Tulua’s renown for excellence goes beyond its culinary expertise. Its remarkable spice blends have garnered significant demand from prominent hotel chains like Marriot Group, Taj Group, and Ramada, as well as numerous eateries and coffee houses throughout Mumbai. This recognition serves as a clear testament to the brand’s resolute journey towards achieving perfection.
Founder Richy Dave expressed her excitement about the new spice range, stating, “We are thrilled to introduce our new line of spices to the market. We believe that food should be an adventure, and our spices are the perfect way to explore new flavors and create delicious meals at home. With our commitment to quality and authenticity, we’re confident that our customers will love our new spice range.”
Tulua’s central objective revolves around combating the erosion of cooking know-how and abilities among younger generations. They achieve this by offering meal solutions that combine convenience and simplicity, utilizing natural and premium ingredients. These solutions encompass meal kits, spice blends, and ready-to-eat dishes, catering especially to the fast-paced lifestyles of millennials and Generation Z. These demographics seek nutritious and flavorful meal choices that demand minimal time and effort.
Through this approach, Tulua not only addresses modern dining needs but also upholds traditional culinary wisdom, ensuring its accessibility to a wide audience. Concurrently, the company collaborates with farmers to foster a mutually beneficial community. Their focus centers on presenting single-origin products sourced from specific farms, which aids in simplifying the farmer’s life. This involves assisting farmers in securing organic certifications and providing upfront payments, among other support measures, on a small scale that collectively contributes to alleviating the challenges faced by farmers.
