Reliance Retail’s omnichannel beauty platform, Tira, has recently expanded its presence with the opening of two new stores in Pune and Bengaluru, as announced in a social media post by Nirant Khedkar, a consultant working with Tira.
The seventh and eighth stores from the beauty brand have been unveiled, situated at Phoenix Mall of Asia, Hebbal, Bengaluru, and Phoenix Mall of the Millennium, Pune.
Nirant Khedkar serves as the Executive Director at The Othr Lab and holds the position of Head of Operations at Tira, as indicated by his LinkedIn profile.
“We’re thrilled to announce the grand opening of our 8th store, located at the Upper Ground Floor of the Mall of the Millennium, Wakad, Pune,” said Khedkar.
“Our 7th store doors are officially open at the Phoenix Mall of Asia, ready to dazzle customers with the ultimate beauty experience,” added Khedkar.
Tira’s brick-and-mortar outlets extend beyond traditional retail, providing personalized beauty services and access to cutting-edge technology tools. Customers can indulge in makeup consultations, virtual try-ons, and tutorials to experience Tira’s distinctive looks.
The mobile application of the brand delivers beauty content and advice, while the stores showcase a diverse range of international and locally crafted beauty brands. Encompassing makeup, skincare, haircare, fragrances, and bathing essentials, the stores provide a holistic beauty experience.
Launched in February 2023 as an e-commerce platform under Reliance Group’s retail division, Reliance Retail Ltd., Tira made its debut with the unveiling of its first flagship store at Jio World Drive in the Bandra Kurla Complex in Mumbai.
In August, Tira expanded its retail presence by inaugurating its second outlet in Mumbai, situated at Infiniti Mall, Malad, bringing the current total count to 8.
