Reliance Retail‘s omni-channel beauty retail platform Tira has entered North India with its newest store in New Delhi, as announced by an industry official on social media. Situated within the DLF Avenue Mall in Saket, this outlet marks the 10th store for Tira across the country.
“It’s official, Delhi beauty buffs! Tira Beauty has arrived in DLF Avenue, Saket, marking its 10th store and bringing its tech-powered beauty magic to the capital,” wrote Nirant Khedkar, executive director of The Othr Lab in a LinkedIn post.
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The store offers a carefully curated selection of brands, covering makeup, skincare, fragrance, and bath products. It features state-of-the-art amenities like artificial intelligence (AI) fragrance finders, smart mirrors, and personalized beauty and skincare consultations.
In February 2023, Reliance Industries Ltd’s (RIL) retail arm, Reliance Retail, launched Tira as an e-commerce platform. Following this, in April, it inaugurated its flagship store situated at Jio World Drive in the Bandra Kurla Complex in Mumbai.
Currently, Tira offers over 150 Indian and international brands in its stores.
Reliance Retail Ltd. (RRL) operates as a subsidiary of Reliance Retail Ventures Ltd. (RRVL), the holding entity for all retail businesses within RIL. With an integrated omni-channel network spanning across grocery, consumer electronics, fashion, lifestyle, and pharmaceutical consumption categories, the company manages over 18,650 stores and digital commerce platforms.
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