Tim Hortons, the Canadian restaurant chain, has announced its intention to implement a fresh franchise model as part of its strategy to expand its footprint within the United Kingdom.
As reported by The Retail Bulletin, Tim Hortons entered the UK market in 2017 with its first outlet in Glasgow. Currently, the restaurant chain operates a portfolio of 75 outlets, with 31 of them reportedly opening just last year.
The coffeehouse features a range of menu options, including its distinctive coffee, iced cappuccinos, breakfast selections, custom-made sandwiches, doughnuts, and Timbits.
After conducting five years of testing and gaining valuable insights, the company has unveiled a novel franchise model. This model is designed to assist franchisees in establishing and launching Tim Hortons outlets, including drive-throughs and high street restaurants.
Utilizing this model, the company anticipates a yearly addition of approximately 20 to 25 new stores in the country.
Tim Hortons UK chief commercial officer Kevin Hydes said, “We want to take Tim Hortons to more local communities across the nation at pace and we’re confident that our franchise model will be core to us achieving this goal.
“We continue to see high consumer demand for the brand, with every opening exceeding commercial expectations, so we are confident that our strong market position – being the third largest coffee brand in the world – and our unique customer proposition of a beverage led, quick service restaurant will be of huge interest and will provide commercial value to our franchise partners.”
Tim Hortons was founded in 1964 and presently runs a network of over 5,600 outlets worldwide. Of its 3,802 stores within Canada, more than 1,500 are operated as franchises.
In addition to the UK, the company is actively pursuing expansion opportunities in countries like China, India, the United Arab Emirates (UAE), and Mexico.
