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Tuesday, November 5, 2024

Third Wave Coffee unveils new outlet in Noida, marking 28th establishment in Northern India

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Third Wave Coffee, the coffee-first quick-service restaurant (QSR) brand, recently inaugurated its 113th outlet at Spectrum Metro Mall in Sector 75, Noida, according to a Tuesday announcement by a company official on social media.

This marks the 28th establishment in the Northern region for the brand, with numerous additional openings anticipated in the future, as stated in a LinkedIn post by Naman Negi, Business Development Lead at Third Wave Coffee.

“Super happy to share today we had our 113th outlet launch. With this launch, we are now a 28-outlet-strong brand in North India, with many more in the pipeline. Third Wave Coffee is now brewing at Spectrum Metro Mall sector 75 Noida,” said Negi.

Established in 2017 by Sushant Goel, Ayush Bathwal, and Anirudh Sharma, Third Wave Coffee is operated by Heisetasse Beverages Private Ltd., an Indian company with cafes spanning various cities in India, including Hyderabad, Coonoor, Bengaluru, Delhi, Mumbai, Chandigarh, and Pune.

As per information provided on the company’s website, its fundamental philosophy revolves around refining each stage in the life of the coffee bean, beginning from seed to cup. The journey commences with meticulous bean selection, followed by precise roasting and grinding, ensuring attention to detail throughout every step of the process.

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