The Organic World (TOW), India’s leading hub for organic and natural groceries, has launched an exciting expansion into its personal care and hygiene range. Addressing the growing need for sustainable choices, TOW has introduced six pioneering categories, with the goal of transforming how Indians engage in their daily self-care rituals.
In 2023, the Indian beauty and personal care market skyrocketed to an impressive $28.0 billion, with forecasts suggesting a remarkable growth path set to reach $46.6 billion by 2032. This surge is driven by a rising consumer inclination towards natural and organic options, alongside the growing prevalence of e-commerce platforms.
Continue Exploring: Beauty and personal care tops D2C sales charts in 2023: GoKwik Report
Gaurav Manchanda, Founder & MD of The Organic World, expressed his enthusiasm about this pivotal expansion, stating, “Since our inception in 2017, we’ve witnessed an extraordinary surge in demand for organic and natural products. This expansion into sustainable personal care and hygiene products is a natural progression in our commitment to offering consumers safer, chemical-free choices.”
Through careful consideration of consumer insights, TOW has pinpointed six essential categories poised for innovation: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products. These selections are tailored to conscientious consumers in search of eco-friendly alternatives that uphold quality and effectiveness.
Continue Exploring: Grocery retailer The Organic World to expand nationwide with 100 stores by 2025
TOW’s latest lineup features a wide array of items, such as biodegradable diapers tailored for environmentally aware parents, eco-friendly sanitary pads, untreated face tissues, sustainable bamboo combs, and an extensive range of essential beauty care products. These introductions seamlessly align with TOW’s mission to provide consumers with healthier, sustainable choices, empowering them to make conscientious decisions.
Vandana Kamath, Category Head at The Organic World, emphasized the growing consumer consciousness driving this paradigm shift, stating, “Today’s consumers are increasingly mindful of the impact of their choices on personal health and the environment. Our new product line reflects our unwavering commitment to providing accessible, affordable solutions that resonate with consumer values.”
The entire range of new products will be accessible through both online platforms and The Organic World brick-and-mortar stores, with prices spanning from INR 40 to INR 3000, ensuring accessibility to a wide range of consumer segments. With 17 established stores in Bangalore, TOW aims to broaden its presence throughout South India via a franchising approach, with a goal of reaching 100 stores by 2025.
Continue Exploring: The Organic World expands its vegan portfolio with exciting new offerings to meet growing demand
As India’s premier Responsible Retailer, TOW persistently advocates for local brands, small and medium enterprises (SMEs), and women entrepreneurs, offering them a supportive platform to flourish amidst a competitive market environment. Through this ambitious expansion, TOW reaffirms its dedication to crafting a healthier, more sustainable future for consumers throughout India.
