In a notable partnership within India’s retail skincare industry, The Derma Co. teams up with Dr. Vanita Rattan (known as Dr. V) from the UK, renowned for her skincare formulation prowess. This alliance heralds the introduction of Skin Renew by The Derma Co. X Dr. V, an innovative skincare line meticulously designed by Dr. V to cater to the specific needs of Indian consumers.
This distinctive collaboration not only showcases a profound grasp of the changing demands of modern consumers but also marks a groundbreaking moment as an Indian brand joins hands with an international cosmetic formulator to create a skincare range tailored exclusively for the Indian market. As consumers increasingly gravitate towards expert-guided solutions, this partnership arrives at an opportune moment, harnessing Dr. V’s esteemed reputation and expertise to bolster credibility.
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The Skin Renew Range comprises five indispensable products – Face Wash, Toner, Moisturizer, Retinol Cream Serum, and Exfoliator – each designed to target vital areas including barrier repair, brightening, and anti-acne solutions. Infused with potent ingredients like peptides, retinol, vitamin C, niacinamide, and glycerin, the range tackles challenges posed by elements such as heat, pollution, and UV rays, providing comprehensive solutions for skin revitalization.
Tailored to address prevalent issues like hyperpigmentation, dullness, and acne in India’s tropical climate, this range incorporates ingredients like salicylic acid, lactic acid, and retinol to effectively unclog pores, balance skin tone, and thwart breakouts, fostering clear, blemish-free skin.
“We are thrilled to join hands with Dr. Vanita Rattan in this one-of-a-kind collaboration along with the launch of a range crafted for Indian skin & weather,” stated Ghazal Alagh, Chief Innovation Officer & Co-Founder of Honasa Consumer Limited. “The Skin Renew by Dr V series has been developed in collaboration with Dr Vanita, utilising premium components suitable for Indian consumers. This partnership demonstrates our dedication to giving our customers the best products possible. We have no doubt that this partnership will strengthen our dedication to the highest standards in the skincare sector.”
Dr. Vanita Rattan (Dr. V) remarked, “I’ve always harbored a passion for formulating skincare products suited to colored skin, and the collaboration with The Derma Co. has turned my vision of crafting for India into reality. Over the past eighteen months, we’ve devoted ourselves to creating the Skin Renew Range, tailored specifically for Indian consumers. The selection of ingredients is unprecedented, offering a unique fusion in formulations and textures, perfectly suited for this climate. What distinguishes us is our range, incorporating a blend of ten essential and potent actives in precise proportions, expertly packaged and layered in the correct sequence, effectively addressing the skincare needs of today’s consumers. I am confident that consumers will embrace these products and relish their journey towards skin renewal.”
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