The Coffee, a Brazilian coffee chain, aims to extend its global presence by opening its first stores in the Middle East in 2024, as reported by the World Coffee Portal.
The decision is fueled by a rising demand for coffee in the region, ongoing investments in coffee production, and the identified growth opportunities in that area.
The expansion of The Coffee in the Middle East will kick off with the opening of two franchised stores in Dubai, United Arab Emirates (UAE), in 2024.
It intends to inaugurate its initial establishments in Saudi Arabia and Egypt within the first half of the same year.
Established in 2018, The Coffee concluded a funding round of $7.5 million in January 2023.
By October 2023, the coffee chain secured an extra $10 million to support its venture into the Middle East and to enhance its operations across Europe and South America.
Presently, The Coffee runs 200 establishments in Brazil and has 23 outlets spread across Chile, Colombia, France, Peru, Portugal, and Spain.
Approximately 85% of The Coffee’s revenue is derived from its activities in Brazil, and it aims to reach a total of 320 stores in the country by the end of 2024.
The plan is to establish 1,500 stores outside Brazil, with an additional 12 slated to open before the conclusion of 2023, followed by 35 more in the first half of 2024.
In the Middle East, the UAE holds the position of the second-largest market for branded coffee shops, boasting over 1,400 coffee outlets.
In December 2023, SSP Group revealed the launch of a new Food Park at Abu Dhabi International Airport in the UAE. Additionally, in September, the renowned Indian chef Ranveer Brar inaugurated his inaugural UAE restaurant, KashKan, in Dubai.
